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Volumn 57, Issue 4, 2004, Pages 456-458

An agenda for research into services management - Afterword to the special edition on European research in service marketing

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EID: 1242328528     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(02)00279-5     Document Type: Editorial
Times cited : (4)

References (10)
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    • Bitner M.J. Self-service technologies: what do customers expect? Mark. Manage. 10 1 2001 10-11
    • (2001) Mark. Manage. , vol.10 , Issue.1 , pp. 10-11
    • Bitner, M.J.1
  • 2
    • 0001815785 scopus 로고
    • Marketing strategies and organization structure for service firms
    • J. H. Donnelly, W. R. George (Eds.), Chicago, IL: American Marketing Association
    • Booms B.H. Bitner M.J. Marketing strategies and organization structure for service firms In: Donnelly J.H. George W.R. (Eds.), Marketing of services 1981 47-51 American Marketing Association Chicago, IL
    • (1981) Marketing of Services , pp. 47-51
    • Booms, B.H.1    Bitner, M.J.2
  • 3
    • 0034397238 scopus 로고    scopus 로고
    • Corridors of influence in the dissemination of customer-oriented strategy to customer contact service employees
    • Hartline M.D. Maxham J.G. McKee D.O. Corridors of influence in the dissemination of customer-oriented strategy to customer contact service employees J. Mark. 64 2 2000 35-50
    • (2000) J. Mark. , vol.64 , Issue.2 , pp. 35-50
    • Hartline, M.D.1    Maxham, J.G.2    McKee, D.O.3
  • 5
    • 0039846663 scopus 로고    scopus 로고
    • Managing service quality with internal market schematics
    • Lings I.N. Managing service quality with internal market schematics Long Range Planning J. 32 4 1999 452-463
    • (1999) Long Range Planning J. , vol.32 , Issue.4 , pp. 452-463
    • Lings, I.N.1
  • 7
    • 0008680869 scopus 로고
    • Customer satisfaction and the internal market: Marketing our customers to our employees
    • Piercy N.F. Customer satisfaction and the internal market: marketing our customers to our employees J. Mark. Pract. Appl. Mark. Sci. 1 1 1995 22-44
    • (1995) J. Mark. Pract. Appl. Mark. Sci. , vol.1 , Issue.1 , pp. 22-44
    • Piercy, N.F.1
  • 8
    • 0001926921 scopus 로고
    • The organization of marketing activities: A contingency theory of structure and performance
    • Winter
    • Ruekert R.W. Walker O.C. Roering K.J. The organization of marketing activities: a contingency theory of structure and performance J. Mark. 49 1985 13-25 Winter
    • (1985) J. Mark. , vol.49 , pp. 13-25
    • Ruekert, R.W.1    Walker, O.C.2    Roering, K.J.3
  • 9
    • 18944400441 scopus 로고
    • Determinants of innovative behavior: A path model of individual innovation in the workplace
    • Scott S.G. Bruce R.A. Determinants of innovative behavior: a path model of individual innovation in the workplace Acad. Manage. J. 37 1994 580-607
    • (1994) Acad. Manage. J. , vol.37 , pp. 580-607
    • Scott, S.G.1    Bruce, R.A.2
  • 10
    • 0002840875 scopus 로고
    • Communication and control process in the delivery of service quality
    • April
    • Zeithaml V.A. Parasuraman A. Berry L.L. Communication and control process in the delivery of service quality J. Mark. 52 1988 35-48 April
    • (1988) J. Mark. , vol.52 , pp. 35-48
    • Zeithaml, V.A.1    Parasuraman, A.2    Berry, L.L.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.