Identifying successful marketing strategies by export regional destination

International Marketing Review

Volumn 21, Issue 6, 2004, Pages 573-597

  Lado, Nora ^a   Martínez Ros, Ester ^a   Valenzuela, Ana ^b  

^a UNIVERSIDAD CARLOS III DE MADRID   (Spain)

^b SAN FRANCISCO STATE UNIVERSITY   (United States)

Author keywords

Export markets; Exports; International business; Markets

Indexed keywords

EID: 12144283112     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330410568024     Document Type: Article

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