Educating students: An ethics responsibility of credit card companies

Journal of Services Marketing

Volumn 15, Issue 7, 2001, Pages 516-528

  Jill Austin, M ^a   Phillips, Melodie R ^a  

^a MIDDLE TENNESSEE STATE UNIVERSITY   (United States)

Author keywords

Credit cards; Debt; Ethics; Marketing; Students

Indexed keywords

EID: 84986135344     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000006209     Document Type: Article

References (12)

1. American Marketing Association (AMA) (n.d.), American Marketing Association Code of Ethics, AMA, Washington, DC.
2. Card News (1997), “Marketing to students, alumni still profitable”, Card News, August 4, Vol. 12 No. 15.
3. Credit Card News (1999), “Marketing: card marketers increasingly face expulsion from colleges”, Credit Card News, 1 March.
4. Fickenscher, L. (1999a), “Colleges cold-shouldering campus marketers”, The American Banker, 26 January, p. 16.
5. Fickenscher, L. (1999b), “For sale: consumers paid to read your e-pitch”, The American Banker, 25 May, p. 1.
6. Laczniak, G.R. (1983), “Framework for analyzing marketing ethics”, Journal of Marketing, Vol. 1, pp. 7-18.
7. Lazarony, L. (1999), “The Web makes it easy to apply for plastic”, http://moneycentral.msn.com/articles/banking/basics/3050.asp, site visited on 13 August.
8. Lynn, K. (1998), “College students borrowing from credit cards at higher levels”, The Record (New Jersey), 16 September.
9. Murphy, P.E. and Laczniak, G.R. (1990), “Marketing by professionals: some ethical issues and prescriptions”, Business Insights, Spring/Summer, pp. 5-9.
10. Souccar, M.K. (1998), “The new 3Rs on college campuses: reading, ‘riting, and revolving debt”, The American Banker, 8 September, p. 1
11. Tatum, C. (1999), “Recent college graduates help students avoid charge-card spending problems”, Sidelines, Summer, p. 1.
12. Toloken, L. (1999), “Turning the tables on campus”, Credit Card Management, 20 May.