Purposeful franchising: Re-thinking of the franchising rationale

Singapore Management Review

Volumn 27, Issue 1, 2005, Pages 27-48

  Inma, Chutarat ^a  

^a EDITH COWAN UNIVERSITY   (Australia)

Author keywords

Agency theory; Franchising; Franchising theory; Small business performance

Indexed keywords

EID: 10844232411     PISSN: 01295977     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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