메뉴 건너뛰기




Volumn 45, Issue 1, 1998, Pages 77-88

Focus groups or individual interviews? A comparison of text evaluation approaches

Author keywords

[No Author keywords available]

Indexed keywords


EID: 10244255952     PISSN: 00493155     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review
Times cited : (22)

References (23)
  • 1
    • 0642375652 scopus 로고
    • Report no. 10. Raleigh, NC: North Carolina State University, Department of Agricultural Information
    • Ahlschwede, M. P. 1970. Pre-testing a publication for low-income homemakers. Report no. 10. Raleigh, NC: North Carolina State University, Department of Agricultural Information.
    • (1970) Pre-testing a Publication for Low-income Homemakers
    • Ahlschwede, M.P.1
  • 2
    • 84861102056 scopus 로고    scopus 로고
    • Dissertation. University of Twente. Enschede, Netherlands
    • de Jong, M. D. T. 1998. Reader feedback in text design. Dissertation. University of Twente. Enschede, Netherlands.
    • (1998) Reader Feedback in Text Design
    • De Jong, M.D.T.1
  • 3
    • 0010035585 scopus 로고    scopus 로고
    • Expert judgments versus reader feedback: A comparison of text evaluation techniques
    • de Jong, M. D. T., and L.R. Lentz. 1996. "Expert judgments versus reader feedback: A comparison of text evaluation techniques." Journal of technical writing and communication 26:507-519.
    • (1996) Journal of Technical Writing and Communication , vol.26 , pp. 507-519
    • De Jong, M.D.T.1    Lentz, L.R.2
  • 4
    • 0010034862 scopus 로고
    • Towards a valid design for pretesting and revising leaflets
    • edited by L. van Waes, E. Woudstra, and P. van den Hoven. Atlanta, GA: Rodopi
    • de Jong, M. D. T., and P. J. Schellens. 1994. "Towards a valid design for pretesting and revising leaflets." In Functional communication quality, edited by L. van Waes, E. Woudstra, and P. van den Hoven. Atlanta, GA: Rodopi, pp. 104-114.
    • (1994) Functional Communication Quality , pp. 104-114
    • De Jong, M.D.T.1    Schellens, P.J.2
  • 8
    • 0002433880 scopus 로고
    • The use of focus groups for idea generation: The effects of group size, acquaintanceship, and moderator on response quantity and quality
    • Fern, E. F. 1982. "The use of focus groups for idea generation: The effects of group size, acquaintanceship, and moderator on response quantity and quality." Journal of marketing research 19:1-13.
    • (1982) Journal of Marketing Research , vol.19 , pp. 1-13
    • Fern, E.F.1
  • 9
    • 0001790690 scopus 로고
    • Using focus groups to adapt survey instruments to new populations: Experience from a developing country
    • edited by D. L. Morgan. Newbury Park, CA: Sage
    • Fuller, T. D., J. N. Edwards, S. Vorakitphokatorn, and S. Sermsri. 1993. "Using focus groups to adapt survey instruments to new populations: Experience from a developing country." In Successful focus groups: Advancing the state of the art, edited by D. L. Morgan. Newbury Park, CA: Sage, pp. 89-104.
    • (1993) Successful Focus Groups: Advancing the State of the Art , pp. 89-104
    • Fuller, T.D.1    Edwards, J.N.2    Vorakitphokatorn, S.3    Sermsri, S.4
  • 13
    • 0031233170 scopus 로고    scopus 로고
    • The evaluation of text quality: Expert-focused and reader-focused methods compared
    • Lentz, L., and M. de Jong. 1997. "The evaluation of text quality: Expert-focused and reader-focused methods compared." IEEE transactions on professional communication 40:224-234.
    • (1997) IEEE Transactions on Professional Communication , vol.40 , pp. 224-234
    • Lentz, L.1    De Jong, M.2
  • 14
    • 0030525574 scopus 로고    scopus 로고
    • Rethinking focus groups in media and communication research
    • Lunt, P., and S. Livingstone. 1996. "Rethinking focus groups in media and communication research." Journal of communication 46, no. 2:79-98.
    • (1996) Journal of Communication , vol.46 , Issue.2 , pp. 79-98
    • Lunt, P.1    Livingstone, S.2
  • 16
    • 0642283765 scopus 로고    scopus 로고
    • Identifying and predicting reader problems in drug information texts
    • edited by T. Ensink and C. Sauer. Groningen, Netherlands: University of Groningen, Department of Speech and Communication
    • Pander Maat, H. 1996. "Identifying and predicting reader problems in drug information texts." In Researching technical documents, edited by T. Ensink and C. Sauer. Groningen, Netherlands: University of Groningen, Department of Speech and Communication, pp. 17-48.
    • (1996) Researching Technical Documents , pp. 17-48
    • Pander Maat, H.1
  • 18
    • 0024900890 scopus 로고
    • Evaluating text quality: The continuum from text-focused to reader-focused methods
    • Schriver, K. A. 1989. "Evaluating text quality: The continuum from text-focused to reader-focused methods." IEEE transactions on professional communication, 32, 238-55.
    • (1989) IEEE Transactions on Professional Communication , vol.32 , pp. 238-255
    • Schriver, K.A.1
  • 20
    • 0031532064 scopus 로고    scopus 로고
    • Pretesting Web sites. A comparison between the plus-minus method and the think-aloud method for the World Wide Web
    • Sienot, M. 1997. "Pretesting Web sites. A comparison between the plus-minus method and the think-aloud method for the World Wide Web." Journal of business and technical communication 11:469-482.
    • (1997) Journal of Business and Technical Communication , vol.11 , pp. 469-482
    • Sienot, M.1
  • 21
    • 0009997431 scopus 로고
    • Editing for comprehension: Improving the process through reading protocols
    • edited by E. R. Steinberg. Detroit, MI: Wayne State University Press
    • Swaney, J. H, C. J. Janik, S. J. Bond, and J. R. Hayes. 1991. "Editing for comprehension: Improving the process through reading protocols." In Plain language: Principles and practice, edited by E. R. Steinberg. Detroit, MI: Wayne State University Press, pp. 173-203.
    • (1991) Plain Language: Principles and Practice , pp. 173-203
    • Swaney, J.H.1    Janik, C.J.2    Bond, S.J.3    Hayes, J.R.4


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.