A review of the depiction of senior citizen instrumental and congenial behavior in television commercials

Journal of Hospitality and Leisure Marketing

Volumn 10, Issue 1-2, 2003, Pages 101-121

  Peterson, Robin T ^a   Sautter, Elise Truly ^a  

^a NEW MEXICO STATE UNIVERSITY   (United States)

Author keywords

Analysis; Congenial; Instrumental; Seniors; Television

Indexed keywords

EID: 10144232553     PISSN: 10507051     EISSN: None     Source Type: Journal    
DOI: 10.1300/J150v10n01_07     Document Type: Article

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