Marketing a branded fresh beef product

Journal of Food Products Marketing

Volumn 6, Issue 1, 2000, Pages 53-79

  Wachenheim, Cheryl J ^a   Alonso, Carlos ^b   Dumler, Michael ^b  

^a NORTH DAKOTA STATE UNIVERSITY   (United States)

^b ILLINOIS STATE UNIVERSITY   (United States)

Author keywords

Beef branding; Market segments; Meat attributes; Meat marketing; Retail marketing; Socioeconomic characteristics

Indexed keywords

EID: 0348098569     PISSN: 10454446     EISSN: 15404102     Source Type: Journal    
DOI: 10.1300/J038v06n01_05     Document Type: Article

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