Shopping Style Segmentation of Consumers

Marketing Letters

Volumn 13, Issue 2, 2002, Pages 91-106

  Papatla, Purushottam ^a   Bhatnagar, Amit ^a  

^a UNIVERSITY OF WISCONSIN MILWAUKEE   (United States)

Author keywords

Format choice; Online channel; Segmentation; Shopping style

Indexed keywords

EID: 0347699646     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1016089718390     Document Type: Article

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