The Effects of Prior Spending on Future Spending Decisions: The Role of Acquisition Liabilities and Payments

Marketing Letters

Volumn 13, Issue 4, 2002, Pages 359-372

  Soman, Dilip ^a,b   Lam, Vivian M W ^a  

^a HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

^b DUKE UNIVERSITY   (United States)

Author keywords

Acquisition liability; Budgeting; Consumption; Dynamic effects; Mental accounting; Payments

Indexed keywords

EID: 0347699644     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1020374617547     Document Type: Article

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