Cultural Adaptation and Business Relationships: Americans Selling to Indonesians, Malaysians, and People's Republic of China Chinese

Journal of Global Marketing

Volumn 16, Issue 3, 2003, Pages 75-103

  Pornpitakpan, Chanthika ^a  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

Collectivism; Cross cultural differences; Cultural adaptation; Indonesia; Malaysia; Negotiations; People's Republic of China; Personal selling; Similarity attraction theory; Social identity theory; United States of America

Indexed keywords

EID: 0347699384     PISSN: 08911762     EISSN: None     Source Type: Journal    
DOI: 10.1300/J042v16n03_05     Document Type: Review

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