Corporate venturing: The origins of unilever's pregnancy test

Business History

Volumn 46, Issue 1, 2004, Pages 100-122

  Jones, Geoffrey ^a   Kraft, Alison ^b  

^a HARVARD BUSINESS SCHOOL   (United States)

^b UNIVERSITY OF NOTTINGHAM   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

CORPORATE STRATEGY;

EID: 0347655638     PISSN: 00076791     EISSN: 17437938     Source Type: Journal    
DOI: 10.1080/00076790412331270139     Document Type: Article

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