Customer Lifetime Value: An application in the rural petroleum market

Agribusiness

Volumn 13, Issue 3, 1997, Pages 335-347

  Gloy, Brent A ^a   Akridge, Jay T ^a   Preckel, Paul V ^a  

^a PURDUE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0041316719     PISSN: 07424477     EISSN: 15206297     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6297(199705/06)13:3<335::AID-AGR7>3.0.CO;2-1     Document Type: Article

References (8)

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3. R. S. Duboff, “Marketing to Maximize Profitability,” The Journal of Business Strategy, 13, November–December 10 (1992).
4. B. Shapiro, V. Kasturi Rangan, R. Moriarty, and E. B. Ross, “Manage Customers for Profits (Not Just Sales),” Harvard Business Review, 65, September/October, 101 (1987).
5. D. Jackson, “In Quest of the Grail: Breaking the Barriers to Customer Valuation,” Direct Marketing, March, 44 (1992).
6. B. Campbell, “Lifetime Donor Value: A Powerful Analysis Technique,” Fund Raising Management, July, 16 (1994).
7. A. Hughes and P. Wang, “Media Selection for Database Marketers,” Journal of Direct Marketing, 9, 1, 79 (1995).
8. B. A. Gloy, “Customer Lifetime Value: An Application in the Agricultural Input Industry,” Unpublished M. S. Thesis, Purdue University, May 1996.