Factors Affecting Consumers' Fluid Milk Purchasing Patterns in Taiwan: Product Comparisons and Marketing Implications

Journal of Food Products Marketing

Volumn 7, Issue 3, 2001, Pages 41-51

  Hsu, Jane Lu ^a   Kao, Jui Sheng ^b  

^a NATIONAL CHUNG HSING UNIVERSITY   (Taiwan)

^b NATIONAL DEFENSE UNIVERSITY   (Taiwan)

Author keywords

Fluid milk products; Marketing strategy; Milk consumption; Product attributes; Purchasing patterns

Indexed keywords

EID: 0347034264     PISSN: 10454446     EISSN: None     Source Type: Journal    
DOI: 10.1300/J038v07n03_04     Document Type: Article

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