Predicting Japanese dairy consumption behavior using qualitative survey data

Agribusiness

Volumn 15, Issue 1, 1999, Pages 71-79

  Watanabe, Yasuhito ^a   Suzuki, Nobuhiro ^b   Kaiser, Harry M ^c  

^a National Mutual Insurance Federation of Agricultural Cooperatives   (Japan)

^b KYUSHU UNIVERSITY   (Japan)

^c Cornell University ^*  (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0344061833     PISSN: 07424477     EISSN: 15206297     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6297(199924)15:1<71::AID-AGR5>3.0.CO;2-H     Document Type: Article

References (9)

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2. Hayashi, C., (1952). On the prediction of phenomena from qualitative data and the quantification of qualitative data from the mathematico-Statistical point of view, Annals of the Institute of Statistical Mathematics, IV, pp. 69-82.
3. Kaiser, H.M., & Reberte, J.C., (1996). Impact of generic fluid milk advertising on whole, lowfat, and skim milk demand. Journal of Dairy Science, 79, pp. 2284-2291.
4. Kinnucan, H.W., (1986). Demographic versus media advertising effects on milk demand: The case of the New York City market. Northeastern Journal of Agricultural Economics, 15, pp. 66-74.
5. Kinnucan, H.W., & Forker, O.D., (1986). Seasonality in the consumer response to milk advertising with implications for milk promotion policy, American Journal of Agricultural Economics, 68, pp. 562-571.
6. Lenz, J., Kaiser, H.M., & Chung, C., (in press). An economic analysis of generic milk advertising impacts on markets in New York State. Agribusiness: An International Journal.
7. National Research Institute of Agricultural Economics (1998). Changes in rice, beef, and dairy consumption: A mail survey result, Tokyo.
8. Watanabe, Y., Suzuki, N., & Kaiser, H.M., (1997). Identifying consumer characteristics associated with Japanese preferences toward milk products. Agribusiness: An International Journal, 13, pp. 357-364.
9. Watanabe, Y., Suzuki, N., & Kaiser, H.M., (1998). Factors affecting consumers’ choice of beverages in Japan. Agribusiness: An International Journal, 14, pp. 147-156.