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Volumn 44, Issue 1, 2000, Pages 55-81

Was the Australian Meat and Live-stock Corporation's advertising efficient?

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EID: 0346836890     PISSN: 1364985X     EISSN: None     Source Type: Journal    
DOI: 10.1111/1467-8489.00099     Document Type: Article
Times cited : (1)

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