메뉴 건너뛰기




Volumn 22, Issue 1, 1997, Pages 120-132

A method for measuring returns to nonprice export promotion with application to almonds

Author keywords

Almonds; Export promotion; Generic advertising; Market Promotion Program; Nerlove Waugh theorem; Opportunity cost

Indexed keywords

PRUNUS DULCIS;

EID: 0031312177     PISSN: 10685502     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article
Times cited : (16)

References (22)
  • 2
    • 0000255840 scopus 로고
    • Evaluating Primary Product Promotion: The Returns to Generic Advertising by a Producer Cooperative in a Small, Open Economy
    • eds., E. W. Goddard and D. S. Taylor, Dept. Agr. Econ., University of Guelph
    • Alston, J., H. Carman, and J. Chalfant. "Evaluating Primary Product Promotion: The Returns to Generic Advertising by a Producer Cooperative in a Small, Open Economy." In Promotion in the Marketing Mix: What Works, Where and Why?, eds., E. W. Goddard and D. S. Taylor, Dept. Agr. Econ., University of Guelph, 1994.
    • (1994) Promotion in the Marketing Mix: What Works, Where and Why?
    • Alston, J.1    Carman, H.2    Chalfant, J.3
  • 5
    • 0000307642 scopus 로고
    • Total Elasticities - A Predictive Device
    • Buse, R. R. "Total Elasticities - A Predictive Device." J. Farm Econ. 40(1958):881-91.
    • (1958) J. Farm Econ. , vol.40 , pp. 881-891
    • Buse, R.R.1
  • 6
    • 3042962315 scopus 로고
    • Res. Rep. 334, Giannini Foundation of Agricultural Economics, Div. Agr. and Nat. Resour., University of California, Oakland
    • Bushnell, P. G., and G. King. "The Domestic and Export Markets for California Almonds." Res. Rep. 334, Giannini Foundation of Agricultural Economics, Div. Agr. and Nat. Resour., University of California, Oakland, 1986.
    • (1986) The Domestic and Export Markets for California Almonds
    • Bushnell, P.G.1    King, G.2
  • 7
    • 84995202124 scopus 로고
    • Economic Effects of an Advertising Excise Tax
    • Chang, H.-S., and H. W. Kinnucan. "Economic Effects of an Advertising Excise Tax." Agribusiness 7(1991): 165-71.
    • (1991) Agribusiness , vol.7 , pp. 165-171
    • Chang, H.-S.1    Kinnucan, H.W.2
  • 9
    • 0000995969 scopus 로고    scopus 로고
    • Market Allocation Rules for Nonprice Promotion with Farm Programs: U. S. Cotton
    • Ding, L., and H. W. Kinnucan. "Market Allocation Rules for Nonprice Promotion with Farm Programs: U. S. Cotton." J. Agr. and Resour. Econ. 21(1996):351-67.
    • (1996) J. Agr. and Resour. Econ. , vol.21 , pp. 351-367
    • Ding, L.1    Kinnucan, H.W.2
  • 10
    • 0346581713 scopus 로고
    • The Effectiveness of U.S. Nonprice Promotion for Almonds in the Pacific Rim
    • Halliburton, K., and S. R. Henneberry. "The Effectiveness of U.S. Nonprice Promotion for Almonds in the Pacific Rim." J. Agr. and Resour. Econ. 20(1995):108-21.
    • (1995) J. Agr. and Resour. Econ. , vol.20 , pp. 108-121
    • Halliburton, K.1    Henneberry, S.R.2
  • 11
    • 84963008949 scopus 로고
    • Contributions of Public and Private Science and Technology to U.S. Agricultural Productivity
    • Huffman, W. E., and R. E. Evenson. "Contributions of Public and Private Science and Technology to U.S. Agricultural Productivity." Amer. J. Agr. Econ. 74(1992):751-56.
    • (1992) Amer. J. Agr. Econ. , vol.74 , pp. 751-756
    • Huffman, W.E.1    Evenson, R.E.2
  • 12
    • 0002299428 scopus 로고    scopus 로고
    • A Note on Measuring Returns to Generic Advertising in Interrelated Markets
    • Kinnucan, H. W. "A Note on Measuring Returns to Generic Advertising in Interrelated Markets." J. Agr. Econ. 47(1996):261-67.
    • (1996) J. Agr. Econ. , vol.47 , pp. 261-267
    • Kinnucan, H.W.1
  • 13
    • 0000754948 scopus 로고    scopus 로고
    • Middlemen Behaviour and Generic Advertising Rents in a Competitive Food Industry
    • forthcoming
    • _. "Middlemen Behaviour and Generic Advertising Rents in a Competitive Food Industry." Aust. J. Agr. and Resour. Econ. 41(1997):forthcoming.
    • (1997) Aust. J. Agr. and Resour. Econ. , vol.41
  • 14
    • 0346807821 scopus 로고
    • Public Funding of Foreign Market Development Programs
    • ed., D. I. Padberg, Dept. of Agr. Econ., Texas A&M University
    • Kinnucan, H. W., and K. Z. Ackerman. "Public Funding of Foreign Market Development Programs." In Public Policy in Foreign and Domestic Market Development, ed., D. I. Padberg, pp. 121-34. Dept. of Agr. Econ., Texas A&M University, 1995.
    • (1995) Public Policy in Foreign and Domestic Market Development , pp. 121-134
    • Kinnucan, H.W.1    Ackerman, K.Z.2
  • 15
    • 3043000920 scopus 로고    scopus 로고
    • Determinants of Generic Advertising Effectiveness
    • forthcoming
    • Kinnucan, H. W., and C.-J. Hsia. "Determinants of Generic Advertising Effectiveness." Agr. Mktg. Rev. 2(1997):forthcoming.
    • (1997) Agr. Mktg. Rev. , vol.2
    • Kinnucan, H.W.1    Hsia, C.-J.2
  • 16
    • 0008974876 scopus 로고
    • Advertising without Supply Control: Some Implications of a Study of the Advertising of Oranges
    • Nerlove, M., and F. Waugh. "Advertising without Supply Control: Some Implications of a Study of the Advertising of Oranges." J. Farm Econ. 43(1961):813-37.
    • (1961) J. Farm Econ. , vol.43 , pp. 813-837
    • Nerlove, M.1    Waugh, F.2
  • 17
    • 3042962314 scopus 로고    scopus 로고
    • Agricultural Marketing Specialist. Foreign Agricultural Service. U. S. Department Agriculture. Personal communication, 6 November 1995 and 4 November
    • Peckins, S. Agricultural Marketing Specialist. Foreign Agricultural Service. U. S. Department Agriculture. Personal communication, 6 November 1995 and 4 November 1996.
    • (1996)
    • Peckins, S.1
  • 18
    • 84959750947 scopus 로고
    • Approximating Farm-Level Returns to Incremental Advertising Expenditure: Methods and Application to the Australian Meat Industry
    • Piggott, R. R., N. E. Piggott, and V. E. Wright. "Approximating Farm-Level Returns to Incremental Advertising Expenditure: Methods and Application to the Australian Meat Industry." Amer. J. Agr. Econ. 77(1995):497-511.
    • (1995) Amer. J. Agr. Econ. , vol.77 , pp. 497-511
    • Piggott, R.R.1    Piggott, N.E.2    Wright, V.E.3
  • 19
    • 0001705097 scopus 로고
    • An Analysis of the Tradeoff between Advertising and Price Discounting
    • Sethuraman, R., and G. J. Ellis. "An Analysis of the Tradeoff between Advertising and Price Discounting." J. Mktg. Res. 28(1991):106-74.
    • (1991) J. Mktg. Res. , vol.28 , pp. 106-174
    • Sethuraman, R.1    Ellis, G.J.2
  • 21
    • 84995241508 scopus 로고
    • Returns to U. S. Soybean Export Market Development
    • Williams, G. W. "Returns to U. S. Soybean Export Market Development." Agribusiness 1(1985):243-63.
    • (1985) Agribusiness , vol.1 , pp. 243-263
    • Williams, G.W.1
  • 22
    • 0001165634 scopus 로고
    • Distribution of Gains from Research and Promotion in Multi-Stage Production Systems: The Case of the U. S. Beef and Pork Industries
    • Wohlgenant, M. K. "Distribution of Gains from Research and Promotion in Multi-Stage Production Systems: The Case of the U. S. Beef and Pork Industries." Amer. J. Agr. Econ. 75(1993):642-51.
    • (1993) Amer. J. Agr. Econ. , vol.75 , pp. 642-651
    • Wohlgenant, M.K.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.