-
1
-
-
0040197163
-
Purchasing on the net - The new opportunities for Electronic Commerce
-
Aldridge, D. (1998) Purchasing on the net - the new opportunities for Electronic Commerce. International Journal of Electronic Markets, 8, 1.
-
(1998)
International Journal of Electronic Markets
, vol.8
, pp. 1
-
-
Aldridge, D.1
-
3
-
-
33749228735
-
Advertising on the Web: Is there response before click-through?
-
Briggs, R. & Hollis, N. (1997) Advertising on the Web: is there response before click-through? Journal of Advertising Research, 37 (2), 33-45.
-
(1997)
Journal of Advertising Research
, vol.37
, Issue.2
, pp. 33-45
-
-
Briggs, R.1
Hollis, N.2
-
4
-
-
0002133073
-
Advertising perceptions of the Internet as a marketing communications tool
-
Bush, A.J., Bush, V. & Harris, S. (1998) Advertising perceptions of the Internet as a marketing communications tool. Journal of Advertising Research, 38 (2), 17-27.
-
(1998)
Journal of Advertising Research
, vol.38
, Issue.2
, pp. 17-27
-
-
Bush, A.J.1
Bush, V.2
Harris, S.3
-
7
-
-
0004257215
-
-
Dryden, Chicago, IL
-
Engel, J.F., Blackwell, R.D. & Miniard, P.W. (1990) Consumer Behaviour. Dryden, Chicago, IL.
-
(1990)
Consumer Behaviour
-
-
Engel, J.F.1
Blackwell, R.D.2
Miniard, P.W.3
-
8
-
-
0142220988
-
Putting the consumer on 'TOP': Traditional online products store
-
Pries-Heje, J., Ciborra, C., Kautz, K., Valor, J., Christiaanse, E., Avison, D. & Heje, C. (eds). Copenhagen Business School, Copenhagen, Denmark, 23-25 June
-
Falkou, X., Lytras, G., Pramataris, K.C. & Vrechopoulos, A.P. (1999) Putting the consumer on 'TOP': traditional online products store. In: Proceedings of the 7th European Conference on Information Systems, Pries-Heje, J., Ciborra, C., Kautz, K., Valor, J., Christiaanse, E., Avison, D. & Heje, C. (eds), pp. 142-155. Copenhagen Business School, Copenhagen, Denmark, 23-25 June.
-
(1999)
Proceedings of the 7th European Conference on Information Systems
, pp. 142-155
-
-
Falkou, X.1
Lytras, G.2
Pramataris, K.C.3
Vrechopoulos, A.P.4
-
9
-
-
0002955225
-
Choosing information systems research approaches
-
Galliers, R. (ed.). Blackwell Scientific Publications, Oxford
-
Galliers, R. (1992) Choosing information systems research approaches. In: Information Systems Research: Issues, Methods and Practical Guidelines, Galliers, R. (ed.), pp. 144-162. Blackwell Scientific Publications, Oxford.
-
(1992)
Information Systems Research: Issues, Methods and Practical Guidelines
, pp. 144-162
-
-
Galliers, R.1
-
10
-
-
0003851130
-
-
McGraw-Hill, Boston, MA
-
Hawkins, D.I., Best, R.J. & Coney, K.A. (1998) Consumer Behaviour-Building Marketing Strategy, 7th edn. McGraw-Hill, Boston, MA.
-
(1998)
Consumer Behaviour-building Marketing Strategy, 7th Edn.
-
-
Hawkins, D.I.1
Best, R.J.2
Coney, K.A.3
-
11
-
-
0031491452
-
A new marketing paradigm for Electronic Commerce
-
Hoffman, D.L. & Novak, T.P. (1997) A new marketing paradigm for Electronic Commerce. Information Society, 13, 43-54.
-
(1997)
Information Society
, vol.13
, pp. 43-54
-
-
Hoffman, D.L.1
Novak, T.P.2
-
14
-
-
0032010314
-
Marketing information on the I-way: Data junkyard or information gold mine?
-
Kannan, P.K., Chang, A.M. & Whinston, A.B. (1998) Marketing information on the I-way: data junkyard or information gold mine? Communications of the ACM, 41, 35-43.
-
(1998)
Communications of the ACM
, vol.41
, pp. 35-43
-
-
Kannan, P.K.1
Chang, A.M.2
Whinston, A.B.3
-
16
-
-
0142158817
-
The transformation of the promotion mix in the virtual retail environment: An initial framework and comparative study
-
Pramataris, K.C., Vrechopoulos, A.P. & Doukidis, G.I. (2000b) The transformation of the promotion mix in the virtual retail environment: an initial framework and comparative study. International Journal of New Product Development and Innovation Management, 2, 163-178.
-
(2000)
International Journal of New Product Development and Innovation Management
, vol.2
, pp. 163-178
-
-
Pramataris, K.C.1
Vrechopoulos, A.P.2
Doukidis, G.I.3
-
17
-
-
0142189837
-
Personalised services and promotions in internet retailing
-
Stanford-Smith, B. & Kidd, P.T. (eds). IOS Press, Amsterdam
-
Pramataris, K.C., Vrechopoulos, A.P., Mylonopoulos, N., Papamichail, G. & Poylymenakou, A. (2000a) Personalised services and promotions in internet retailing. In: E-Business: Key Issues, Applications, Technologies, Stanford-Smith, B. & Kidd, P.T. (eds), pp. 796-802. IOS Press, Amsterdam.
-
(2000)
E-business: Key Issues, Applications, Technologies
, pp. 796-802
-
-
Pramataris, K.C.1
Vrechopoulos, A.P.2
Mylonopoulos, N.3
Papamichail, G.4
Poylymenakou, A.5
-
18
-
-
0002229547
-
The Internet and international marketing
-
Quelch, J.A. & Klein, L.R. (1996) The Internet and international marketing. Sloan Management Review, 37, 60-75.
-
(1996)
Sloan Management Review
, vol.37
, pp. 60-75
-
-
Quelch, J.A.1
Klein, L.R.2
-
20
-
-
0142251963
-
Expanding the role of the direct marketing database
-
Roberts, M.L. (1997) Expanding the role of the direct marketing database. Journal of Direct Marketing, 11, 26-35.
-
(1997)
Journal of Direct Marketing
, vol.11
, pp. 26-35
-
-
Roberts, M.L.1
-
23
-
-
0003646166
-
-
Prentice Hall, Upper Saddle River, NJ
-
Strauss, J. & Frost, R. (2001) E-Marketing, 2nd edn. Prentice Hall, Upper Saddle River, NJ.
-
(2001)
E-marketing, 2nd Edn.
-
-
Strauss, J.1
Frost, R.2
-
24
-
-
0142220987
-
The potential of electronic commerce in re-engineering consumer-retailer relationships through intelligent agents
-
Terpsidis, I.S., Moukas, A., Pergioudakis, B.Z. & Doukidis, G.I. (1998) The potential of electronic commerce in re-engineering consumer-retailer relationships through intelligent agents. Proceedings of the European Multimedia, Microprocessor Systems and Electronic Commerce Conference and Exposition (EMMSEC), pp. 35-47.
-
(1998)
Proceedings of the European Multimedia, Microprocessor Systems and Electronic Commerce Conference and Exposition (EMMSEC)
, pp. 35-47
-
-
Terpsidis, I.S.1
Moukas, A.2
Pergioudakis, B.Z.3
Doukidis, G.I.4
-
25
-
-
0003725488
-
-
Prentice Hall - Pearson Education International, Upper Saddle River, NJ
-
Turban, E., King, D., Lee, J., Warkentin, M. & Chung, H.M. (2002) Electronic Commerce: A Managerial Perspective. Prentice Hall - Pearson Education International, Upper Saddle River, NJ.
-
(2002)
Electronic Commerce: A Managerial Perspective
-
-
Turban, E.1
King, D.2
Lee, J.3
Warkentin, M.4
Chung, H.M.5
-
26
-
-
0004020198
-
-
John Wiley & Sons, Inc, New York, NY
-
Turban, E., McLean, E. & Wetherbe, J. (1999) Information Technology for Management - Making Connections for Strategic Advantage, 2nd edn. John Wiley & Sons, Inc, New York, NY.
-
(1999)
Information Technology for Management - Making Connections for Strategic Advantage, 2nd Edn.
-
-
Turban, E.1
McLean, E.2
Wetherbe, J.3
-
27
-
-
0142158821
-
Utilizing information processing for enhancing value: Towards a model for supporting business and consumers within an Internet retailing environment
-
Bled, Slovenia, 7-9 June
-
Vrechopoulos, A.P., Pramataris, K.C. & Doukidis, G.I. (1999) Utilizing information processing for enhancing value: towards a model for supporting business and consumers within an Internet retailing environment. Proceedings of 12th International Bled Electronic Commerce Conference, Bled, Slovenia, 7-9 June, pp. 424-438.
-
(1999)
Proceedings of 12th International Bled Electronic Commerce Conference
, pp. 424-438
-
-
Vrechopoulos, A.P.1
Pramataris, K.C.2
Doukidis, G.I.3
-
28
-
-
84992996723
-
Internet shopping adoption by Greek consumers
-
Vrechopoulos, A.P., Siomkos, G.J. & Doukidis, G.I. (2001) Internet shopping adoption by Greek consumers. European Journal of Innovation Management, 4, 142-152.
-
(2001)
European Journal of Innovation Management
, vol.4
, pp. 142-152
-
-
Vrechopoulos, A.P.1
Siomkos, G.J.2
Doukidis, G.I.3
|