Sales promotion practices of consumer goods companies in an advanced developing country

International Journal of Advertising

Volumn 17, Issue 2, 1998, Pages 213-231

  Kaynak, Erdener ^a   Kucukemiroglu, Orsay ^a   Ozturk, Sevgi Ayse ^b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b ANADOLU UNIVERSITY   (Turkey)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85011234264     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1998.11104716     Document Type: Article

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