An integrated portfolio approach to support market-oriented R&D planning

International Journal of Technology Management

Volumn 26, Issue 5-6, 2003, Pages 540-560

  Ernst, Holger ^a   Soll, Jan Henrik ^a  

^a WHU OTTO BEISHEIM SCHOOL OF MANAGEMENT   (Germany)

Author keywords

Market orientation; New product development; Patents; Portfolio analysis; Strategic planning

Indexed keywords

CHEMICAL INDUSTRY; RESEARCH AND DEVELOPMENT MANAGEMENT; STRATEGIC PLANNING;

MARKET ORIENTATIONS;

PRODUCT DEVELOPMENT;

EID: 0042932756     PISSN: 02675730     EISSN: None     Source Type: Journal    
DOI: 10.1504/ijtm.2003.003422     Document Type: Article

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