The R and D/Marketing interface and single informant bias in NPD research: An illustration of a benchmarking case study

Technovation

Volumn 18, Issue 12, 1998, Pages 721-739

  Ernst, Holger ^a,b   Teichert, Thorsten ^a,c  

^a UNIVERSITY OF KIEL   (Germany)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^c UNION COLLEGE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

BENCHMARKING; INDUSTRIAL RESEARCH; MARKETING; RESEARCH AND DEVELOPMENT MANAGEMENT; TECHNOLOGY TRANSFER;

NEW PRODUCT DEVELOPMENT (NPD) RESEARCH;

PRODUCT DEVELOPMENT;

EID: 0032305303     PISSN: 01664972     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0166-4972(98)00069-8     Document Type: Article

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