Prescribing the content and timing of product upgrades

IIE Transactions (Institute of Industrial Engineers)

Volumn 35, Issue 7, 2003, Pages 647-663

  Wilhelm, Wilbert E ^a   Damodaran, Purushothaman ^a   Li, Jingying ^a  

^a Texas AandM University   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

COMPETITION; DECISION SUPPORT SYSTEMS; LAPTOP COMPUTERS; MARKETING; PRODUCT DESIGN; SCHEDULING; STRATEGIC PLANNING;

BRANCH-AND-PRICE SOLUTION APPROACH; PRODUCT UPGRADES;

PRODUCT DEVELOPMENT;

EID: 0038817875     PISSN: 0740817X     EISSN: None     Source Type: Journal    
DOI: 10.1080/07408170304359     Document Type: Article

References (66)

1. Billington, C., Lee, H.L. and Tang, C.S. (1998) Successful strategies for product rollover. Sloan Management Review, 23-30.
2. Chen, K.D. and Hausman, W.H. (1997) Optimal product line and selling price selections using choice-based conjoint analysis. Technical Report, Department of Industrial Engineering and Engineering Management, Stanford University, Stanford, CA 94305.
3. Datar, S., Jordan, C., Kekre, S., Rajiv, S. and Srinivasan, K. (1997) New product development structures and time-to-market. Management Science, 43(4), 452-464.
4. Dobson, G. and Kalish, S. (1988) Positioning and pricing a product line. Marketing Science, 7(2), 107-125.
5. Dobson, G. and Kalish, S. (1993) Heuristics for pricing and positioning a product-line using conjoint and cost data. Management Science, 39(2), 160-175.
6. Dobson, G. and Yano, C.A. (1995) Product line and technology selection with shared manufacturing and engineering design resources. Operations Management: Working Paper Series, 1-32.
7. Dockner, E. and Jorgensen, S. (1988) Optimal pricing strategies for new products in dynamic oligopolies. Marketing Science, 7, 315-334.
8. Eliashberg, J. and Steinberg, R. (1993) Marketing-production joint decision making, in Management Science in Marketing, Eliashberg J. and Lilien, G. (eds.) North-Holland, New York, NY. pp. 827-880.
9. Feichtinger, G. and Hartl, R. (1985) Optimal pricing and production in an inventory model. European Journal of Operational Research, 19, 45-56.
10. Franza, R.M. and Gaimon, C. (1998) Flexibility and pricing decisions for high-volume products with short life cycles. International Journal of Flexible Manufacturing Systems, 10, 43-71.
11. Gaimon, C. (1988) Simultaneous and dynamic price, production, inventory, and capacity decisions. European Journal of Operational Research, 35, 426-441.
12. Gaimon, C. (1998) The price-production problem: an operations and marketing interface, in Operations Research: Methods, Models and Applications, Quorum Books, Westport, CT, Earonson J. and Zoints S. (eds), pp. 247-266.
13. Gaimon, C. and Singhal, V. (1992) Flexibility and the choice of manufacturing facilities under short product life cycles. European Journal of Operational Research, 60, 211-223.
14. Gerwin D. and Barrowman, N.J. (2002) An evaluation of research on integrated product development. Management Science, 48(7), 938-953.
15. Green, P.E., Carroll, J.D. and Goldberg, S.M. (1981) A general approach to product design optimization via conjoint analysis. Journal of Marketing, 45, 17-37.
16. Green, P.E. and Krieger, A.M. (1985) Models and heuristics for product line selection. Marketing Science, 4, 1-19.
17. Griffin, A. (1993) Metrics for measuring product development cycle time. Journal of Product Innovation Management, 10, 112-125.
18. Griffin, A. (1997) PDMA research on new product development practices: updating trends and benchmarking best practices. Journal of Product Innovation Management, 14, 429-458.
19. Griffin, A. and Hauser, J.R. (1992) Patterns of communication among marketing, engineering and manufacturing-a comparison between two new product teams. Management Science, 38(3), 360-373.
20. Griffin, A. and Hauser, J.R. (1996) Integrating R&D and marketing: a review and analysis of the literature. Journal of Product Innovation and Management, 13, 191-215.
21. Hauser, J.R. and Simmie, P. (1981) Profit maximizing perceptual positions: an integrated theory for the selection of product features and price. Management Sciences, 27(1), 33-56.
22. Horsky, D. and Nelson, P. (1992) New brand positioning and pricing in an oligopolistic market. Marketing Science, 11(2), 133-153.
23. Kohli, R. and Krishnamurti, R. (1987) A heuristic approach to product design. Management Science, 33, 1123-1133.
24. Kohli, R. and Sukumar, R. (1990) Heuristics for product-line design using conjoint analysis. Management Science, 36(12), 1464-1478.
25. Krishnan, T.V., Bass, F.M. and Jain, D.C. (1999) Optimal pricing for new products. Management Science, 45(12), 1650-1663.
26. Krishnan, V., Singh, R. and Tirupati, D. (1999) A model-based approach for planning and developing a family of technology-based products. Manufacturing and Service Operations Management, 1(2), 132-156.
27. Lee, H.L., Padmanabhan, V., Taylor, T.A. and Wang, S. (2000) Price protection in the personal computer industry. Management Science, 46(4), 467-482.
28. Liker, J.K., Ettlie, J.E. and Campbell, J.C. (1995) Integrating suppliers into fast-cycle product development, in Engineered in Japan, Oxford University Press, Oxford, UK, pp. 152-191.
29. Lilien, G.L., Kotler, P. and Moorthy, K.S. (1992) Marketing Models, Prentice-Hall, Englewood Cliffs, NJ.
30. Lilien, G.L. and Yoon, E. (1990) The timing of competitive market entry: an exploratory study of new industrial products. Management Science, 36(5), 568-585.
31. McBride, R.D. and Zufryden, F.S. (1988) An integer programming approach to the optimal product line selection problem. Marketing Science, 7(2), 126-140.
32. McWilliams, G., Burrows, P., Armstrong, L. and Wildstrom, A.H. (1996) Suddenly, it's price, price, price. Business Week, 134-135.
33. Methe, D.T., Toyama, R. and Miyabe, J. (1997) Product development strategy and organizational learning: a tale of two PC makers. Journal of Product Innovation Management, 14, 323-336.
34. Meyer, M.H., Tertzakiian, P. and Utterback, J.M. (1997) Metrics for managing research and development in the context of the product family. Management Science, 43(1), 88-111.
35. Moorthy, K.S. (1984) Market segmentation, self selection, and product line design. Marketing Science, 3(4), 288-307.
36. Moorthy, K.S. and Png, I.P.L. (1992) Market segmentation, cannibalization, and the timing of product introductions. Management Science, 38(3), 345-359.
37. Morgan, L.O., Daniels, R.L. and Kouvelis, P. (2001) Marketing/manufacturing trade-offs in product line management. IIE Transactions, 33(11), 949-962.
38. Nagle, T.T. (1995) The Strategy and Tactics of Pricing, Prentice Hall, Englewood Cliffs, NJ.
39. Nemhauser, G.L. and Wolsey, L.A. (1988) Integer and Combinatorial Optimization, Wiley, New York, NY.
40. Norton, J.A. and Bass, F.M. (1987) A diffusion theory model of adoption and substitution for successive generations of high-technology products. Management Science, 33(9), 1069-1086.
41. Norton, J.A. and Bass, F.M. (1992) Evolution of technological generations: the law of capture. Sloan Management Review, 33(2), 66-77.
42. Oren, S., Smith, S. and Wilson, R. (1984) Pricing a product line. Journal of Business, 57(1), S73-S100.
43. Pekelman, D. (1974) Simultaneous price-production decisions. Operations Research, 22(4), 788-79.
44. Purohit, D. (1994) What should you do when your competitors send in the clones? Marketing Science, 22(4), 788-794.
45. Purohit, D. (1994) What should you do when your competitors send in the clones? Marketing Science, 13(4), 392-411.
46. Ragatz, G.L., Handfield, R.B. and Scannell, T.V. (1997) Success factors for integrating suppliers into new product development. Journal of Product Development, 14, 190-202.
47. Raman, N. and Chhajed, D. (1995) Simultaneous determination of product attributes and prices and production processes in product-line design. Journal of Operations Management, 12, 187-204.
48. Robinson, B. and Lakhani, C. (1975) Dynamics price models for new-product planning. Management Science, 21 (10), 1113-1122.
49. Roy, A., Hanssens, D.M. and Raju, J.S. (1994) Competitive pricing by a price leader. Management Science, 40(7), 809-823.
50. Rutherford, D.P. and Wilhelm, W.E. (2000) Forecasting notebook computer price as a function of constituent components. Computers in Industrial Engineering, 37, 823-845.
51. Savelsbergh, M.W.P. and Nemhauser, G.L. (1994) Functional description of MINTO, a mixed integer optimizer. Report COC 91-03, Computational Optimization Center, Shool of Industrial and Systems Engineering, Georgia Institute of Technology, Atlanta, GA.
52. Simon, H. (1989) Price Management, Elsevier. Amsterdam, The Netherlands.
53. Smith, S.A. (1986) New product pricing in quality sensitive markets. Marketing Science, 5 (1), 70-86.
54. Spivey, W.A., Munson, J.M. and Wolcott, J.H. (1997) Improving the new product development process: a fractal paradigm for high-technology products. Journal of Product Innovation Management, 14, 203-218.
55. Tabrizi, B. and Walleigh, R. (1997) Defining next-generation products: an inside look. Harvard Business Review, November 116-124.
56. Thakur, L.S., Nair, S. and Wen, K.W. (1993) Product line design considering common production facilities and costs. Working Paper, Department of Operations Research and Information Management, University of Connecticut, Storrs, CT 06269.
57. Thomas, D.J. and Griffin, P.M. (1996) Coordinated supply chain management. European Journal of Operational Research, 94, 1-15
58. Thomas, J. (1970) Price-production decision with deterministic demand. Management Science, 17, 747-750.
59. Thomas, J. (1974) Price and production decisions with random demand. Operations Research, 22, 513-518.
60. Thomas, S.G. (1998) Laptops rule. U.S. News and World Report, July 6, 65-67.
61. Weiss, A.M. (1994a) The effects of expectations on technology adoption: some empirical evidence. The Journal of Industrial Economics, XLII (4), 341-360.
62. Weiss, M.A. (1994b) Data Structures and Algorithm Analysis in C++, The Benjamin Cummings Publishing Company, New York, NY.
63. Wheelwright, S.C. and Clark, K.B., (1992) Creating project plans to focus product development. Harvard Business Review, 70-82.
64. Wilhelm, W.E. (2001) Column generation in integer programming. Optimization and Engineering, 2 (2), 159-200.
65. Wilhelm, W.E. and Xu, K. (2002) Prescribing product design, price, and production level over time in a stochastic environment. European Journal of Operational Research, 138 (3), 601-621.
66. Wilson, L. and Norton, J. (1989) Optimal entry timing for a product line extension. Marketing Science, 8 (1), 1-17.