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Volumn 16, Issue 2, 2000, Pages 179-196

A discrete/continuous model of fruit promotion, advertising, and response segmentation

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EID: 0038612134     PISSN: 07424477     EISSN: 15206297     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6297(200021)16:2<179::AID-AGR4>3.0.CO;2-J     Document Type: Article
Times cited : (22)

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