The influence of store attitudes and other nonstore shopping patterns on patronage of television shopping programs

Journal of Interactive Marketing

Volumn 11, Issue 3, 1997, Pages 14-24

  Eastlick, Mary Ann ^a   Liu, Mengmeng ^a  

^a UNIVERSITY OF ARIZONA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0010216078     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1002/(SICI)1522-7138(199722)11:33.0.CO;2-%23     Document Type: Article

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