Do spontaneous thoughts mediate the effect of affect intensity on attitude formation and behavioural intention?

Journal of Marketing Communications

Volumn 2, Issue 1, 1996, Pages 21-35

  Moore, David J ^a   Harris, William D ^b  

^a UNIVERSITY OF MICHIGAN   (United States)

^b QUINNIPIAC UNIVERSITY   (United States)

Author keywords

Affect intensity; Attitude; Cognitive operations; Emotions; Intentions; Personality

Indexed keywords

EID: 0039820023     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527269600000002     Document Type: Article

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