Modes of response to marketing communications failures in the computer services industry

British Journal of Management

Volumn 14, Issue 2, 2003, Pages 155-172

  Bennett, Roger ^a  

^a LONDON METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0037669731     PISSN: 10453172     EISSN: None     Source Type: Journal    
DOI: 10.1111/1467-8551.00272     Document Type: Review

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