Marketing strategy, constituent influence, and resource allocation: An application of the miles and snow typology to closely held firms in chapter 11 bankruptcy

Journal of Business Research

Volumn 50, Issue 2, 2000, Pages 225-231

  Evans, Jocelyn D ^a   Green, Corliss L ^b  

^a GEORGIA STATE UNIVERSITY   (United States)

^b GEORGIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034311447     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(99)00036-3     Document Type: Article

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