Do dispositional attributions regarding peer endorsers influence product evaluations?

Scandinavian Journal of Psychology

Volumn 44, Issue 1, 2003, Pages 39-46

  SØrum, Kim André ^a   Grape, Kjetil Marius ^a   Silvera, David ^a  

^a UNIVERSITY OF TROMSØ   (Norway)

Author keywords

Attribution; Consumer behavior; Correspondence bias; Endorsement.

Indexed keywords

ADULT; ADVERTIZING; ARTICLE; ATTITUDE; CONSUMER; FEMALE; HUMAN; MALE; PEER GROUP; PERCEPTION; PSYCHOLOGICAL ASPECT; PSYCHOLOGICAL MODEL; QUESTIONNAIRE; STATISTICS; STUDENT;

ADULT; ADVERTISING; ATTITUDE; CONSUMER SATISFACTION; FEMALE; HUMANS; MALE; MODELS, PSYCHOLOGICAL; PEER GROUP; QUESTIONNAIRES; SOCIAL PERCEPTION; STUDENTS;

EID: 0037606212     PISSN: 00365564     EISSN: None     Source Type: Journal    
DOI: 10.1111/1467-9450.00319     Document Type: Article

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