Beliefs about advertising of chilean university students

Journal of Social Psychology

Volumn 137, Issue 2, 1997, Pages 267-268

  Manso pinto, Juan F ^a   Diaz, Fernando Haemmerly ^b  

^a UNIVERSITY OF CONCEPCIÓN   (Chile)

^b Lottery of Concepción ^*  (Chile)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031495199     PISSN: 00224545     EISSN: 19401183     Source Type: Journal    
DOI: 10.1080/00224549709595437     Document Type: Article

References (4)

1. Haller, T. F. (1974). What students think of advertising. Journal of Advertising Research, 14, 33-38.
2. Larkin, E. F. (1977). A factor analysis of college students' attitudes toward advertising. Journal of Advertising, 6(2), 42-46.
3. Nie, N. H., Hull, C. H., Jenkins, J. C., Steinbrenner, K., and Bent, D. H. (1975). Statistical Package for the Social Sciences. New York: McGraw-Hill.
4. Pollay, R. W., and Mittai, B. (1993). Here's the beef: Factors, determinants, and segments in consumer criticism of advertising. Journal of Marketing, 57, 99-114.