Effectiveness of the anti-drink driving advertising campaign in New Zealand

Road and Transport Research

Volumn 8, Issue 4, 1999, Pages 3-15

  Tay, R ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

ACCIDENT PREVENTION; MARKETING; MOTOR TRANSPORTATION;

ANTI-DRINK DRIVING ADVERTISING CAMPAIGNS;

HIGHWAY ACCIDENTS;

EID: 0033356847     PISSN: 10375783     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (45)