Methodological issues in evaluation models: The New Zealand road safety advertising campaign revisited

Road and Transport Research

Volumn 10, Issue 2, 2001, Pages 29-39

  Tay, Richard ^a,b,c  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

^b CHINESE UNIVERSITY OF HONG KONG   (Hong Kong)

^c QUEENSLAND UNIVERSITY OF TECHNOLOGY   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

ACCIDENT PREVENTION; MARKETING; TELEVISION;

CASUALTIES;

HIGHWAY ACCIDENTS;

EID: 0002815147     PISSN: 10375783     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

References (26)

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