A comparison of approaches to exploit budget allocation data in cross-sectional maximum likelihood estimation of multi-attribute choice models

Omega

Volumn 30, Issue 5, 2002, Pages 315-324

  González Benito, Óscar ^a   Santos Requejo, Libia ^a  

^a UNIVERSITY OF SALAMANCA   (Spain)

Author keywords

Budget allocation data; Marketing management; Maximum likelihood estimation; Multi attribute choice models; Store choice

Indexed keywords

EID: 0036807065     PISSN: 03050483     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0305-0483(02)00047-6     Document Type: Article

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