Packaging throughout the value chain in the customer perspective marketing mix

Packaging Technology and Science

Volumn 15, Issue 5, 2002, Pages 231-239

  Olsson, Annika ^a   Györei, Micael ^b  

^a LUND UNIVERSITY   (Sweden)

^b Marketing Services   (Sweden)

Author keywords

Communication; Convenience; Cost; Customer value; Packaging; Packaging evaluation; Value chain

Indexed keywords

DYNAMICS; MARKETING; OPTIMIZATION; SALES;

PACKAGE DESIGN; VALUE CHAIN;

PACKAGING;

EID: 0036764512     PISSN: 08943214     EISSN: None     Source Type: Journal    
DOI: 10.1002/pts.585     Document Type: Article

References (18)

1. Yudelson J. Adapting McCarthy's four Ps to the twenty-first century. J. Marketing Educ. 1999; 21 (1): 60-68.
2. Normann R and Ramirez R. From value chain to value constellation: designing interactive strategy. Harvard Bus. Rev. 1993; July-August. 65-77.
3. Olsson A. E-commerce influences on packaging logistics research methodologies. Nofoma 2001 Conference Proceedings. Lund: Department of Design Science, Lund Institute of Technology, 2001.
4. Johnson M. Packaging logistics - a value-added approach. Lund: Lund University, 1998.
5. Rod S. Packaging as a retail marketing tool. Int. J. Phys. Distrib. Logist. Managem. 1990; 20(8).
6. Coles RC and Beharrell B. Packaging innovation in the food industry. Br. Food J. 1992; 92(9):7 pp.
7. Prendergast G and Pitt L. Packaging, marketing, logistics and the environment: are there trade-offs? J. Product Brand Managem. 1996; 9(1): 56-70.
8. Murphy PR and Poist RF. Comparative views of logistics and marketing practitioners regarding interfunctional co-ordination, Int. J. Phys. Distrib. Logist. Managem. 1996; 26(8): 15-28.
9. Lauterborn B. New marketing litany, four Ps passé C-words take over. Advertising Age, October 1, 1990.
10. Huber F, Herrman A and Morgan RE. Gaining competitive advantage through customer value-oriented management. J. Consum. Marketing 2001; 18(1): 41-53.
11. Hines P, Bartolini M, Raschi A and Silvi R. A strategic framework for supply chain change management. Logist. Res. Network, Conference Proceedings. Edinburgh, UK, 2001.
12. Field C. Changing retailing logistics and the implications for packaging. Paper Packag. Anal. 1998, 33: 57-66.
13. Jönson G. Se förpackningarna i ett helhetsperspektiv. Lundarforskare Föreläser. Lund: Lund University Press.
14. Rettie R and Brewer C. The verbal and visual components of package design. Int. J. Phys. Distrib. Logist. Managem. 2000; 26(6): 60-72.
15. Györei M. Results from a study on display units for chocolate bars, carried out at Cloetta AB 1995.
16. Györei M. Results from a study on display units for carton packages, carried out at Tetra Pak Distribution AB, 1998.
17. Sonneveld K. What drives (food) packaging innovation. Packag. Technol. Sci. 2000; 13: 29-35.
18. Dawson J. Viewpoint: retailer power, manufacturer power, competition and some questions of economic analysis. Int. J. Retail Distrib. Managem. 2000; 28(1): 5-8.