First insights into export sales forecasting practice: A qualitative study

International Marketing Review

Volumn 13, Issue 4, 1996, Pages 52-81

  Winklhofer, H ^a   Diamantopoulos, A ^a  

^a SWANSEA UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0002097495     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651339610127257     Document Type: Article

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