Selling open access health care delivery to patients and administrators: What's the hook?

Health Marketing Quarterly

Volumn 19, Issue 3, 2002, Pages 57-69

  Pinto, Mary Beth ^a   Parente, Diane ^a   Barber, Joseph C ^b  

^a Black School of Business Penn State Erie   (United States)

^b Children s Health Care Inc   (United States)

Author keywords

Medical practice reengineering; Open access; Same day appointments; Scheduling

Indexed keywords

AMBULATORY CARE; ARTICLE; FINANCIAL MANAGEMENT; HEALTH CARE DELIVERY; HEALTH INSURANCE; HEALTH PERSONNEL ATTITUDE; HOSPITAL MANAGEMENT; HUMAN; JOB SATISFACTION; MANAGEMENT; ORGANIZATION; ORGANIZATION AND MANAGEMENT; PATIENT SATISFACTION; UNITED STATES; UTILIZATION REVIEW;

APPOINTMENTS AND SCHEDULES; ATTITUDE OF HEALTH PERSONNEL; HEALTH SERVICES ACCESSIBILITY; HUMANS; JOB SATISFACTION; MANAGED CARE PROGRAMS; MARKETING OF HEALTH SERVICES; OFFICE VISITS; ORGANIZATIONAL OBJECTIVES; PATIENT SATISFACTION; PRACTICE MANAGEMENT, MEDICAL; UNITED STATES;

EID: 0036043069     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1300/J026v19n03_05     Document Type: Article

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