The retromarketing revolution: l'Imagination au pouvoir

International Journal of Management Reviews

Volumn 3, Issue 4, 2001, Pages 303-320

  Brown, Stephen ^a  

^a UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0035646839     PISSN: 14608545     EISSN: None     Source Type: Journal    
DOI: 10.1111/1468-2370.00070     Document Type: Review

References (145)

1. Aherne, A. (2000). Chronicles of the Celtic Marketing Circle, Part 1: the paradise parchment. Marketing Intelligence and Planning, 18(6/7), 400-413.
2. Arendt, H. (1973). Introduction. Walter Benjamin, 1892-1940. In Benjamin, W. Illuminations, trans. H. Zohn. London: Fontana, pp. 7-58
3. Baker, M.J. (1999). One more time what is marketing? In Baker, M.J. (ed.), The Marketing Book, 4th edition, Oxford: Butterworth-Heinemann, pp. 3-15.
4. Baker, S.M. and Kennedy, P.F. (1994). Death by nostalgia: a diagnosis of context-specific cases. In Allen, C.T. and John, D.R. (eds), Advances in Consumer Research, Vol. 21. Provo: Association for Consumer Research, pp. 169-174.
5. Banister, E.N. and Hogg, M.K. (2000). Mapping the negative self: from 'So not me' to 'Just not me'. Paper presented at Association for Consumer Research Conference, Salt Lake City, October.
6. Barzun, J. (2000). From Dawn to Decadence. 500 Years of Western Cultural Life: 1500 to the Present. New York: HarperCollins.
7. Baudrillard, J. (1994). The Illusion of the End, trans. C. Turner. Cambridge: Polity.
8. Baumgartner, H. (1992). Remembrance of things past: music, autobiographical memory and emotion. In Sherry, J.F. Jr and Sternthal, B. (eds), Advances in Consumer Research, Vol. 19. Provo: Association for Consumer Research, pp. 613-620.
9. Belk, R.W. (1991). Possessions and the sense of past. In Belk, R.W. (ed.), Highways and Buyways: Naturalistic Research From the Consumer Behavior Odyssey. Provo: Association for Consumer Research, pp. 114-130.
10. Belk, R.W. (1996). On aura, illusion, escape and hope in apocalyptic consumption: the apotheosis of Las Vegas. In Brown, S. et al. (eds), Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End. London: Routledge, pp. 87-107.
11. Benedetti, P. and DeHart, N. (1997). Forward Through the Rearview Mirror: Reflections on and by Marshall McLuhan. Scarborough: Prentice Hall.
12. Benjamin, W. (1973). Theses on the philosophy of history. In Benjamin, W., Illuminations. London, Fontana, pp. 245-255.
13. Benjamin, W. (1999). The Arcades Project, trans. H. Eiland and K. McLaughlin. Cambridge: Belknap.
14. Bergadaa, M.M. (1990). The role of time in the action of the consumer. Journal of Consumer Research, 17(3), 289-302.
15. Berger, A.A. (ed.) (1998). The Postmodern Presence: Readings on Postmodernism in American Culture and Society. Walnut Creek: Altamira.
16. Bloch, E. (1988). The Utopian Function of Art and Literature: Selected Essays, trans. J. Zipes and F. Mecklenburg. Cambridge: MIT Press.
17. Bowlby, R. (2000). Carried Away: The Invention of Modern Shopping. London: Faber & Faber.
18. Boyer, M.C. (1998). The City of Collective Memory: Its Historical Imagery and Architectural Entertainments. Cambridge, MA: MIT Press.
19. Briggs, A. and Snowman, D. (1996). Fins de Siècle: How Centuries End. New Haven, CT: Yale University Press.
20. Broderson, M. (1996). Walter Benjamin: A Biography. London: Verso.
21. Brown, S. (1995). Postmodern Marketing. London: Routledge.
22. Brown, S. (1999a). Retromarketing: yesterday's tomorrows today! Marketing Intelligence and Planning, 17(7), 363-376.
23. Brown, S. (1999b). Millennial madness, fin de siècle fever and the end of the end of marketing. In Brown, S. and Patterson, A. (eds), Proceedings of the Marketing Paradiso Conclave. Belfast: University of Ulster, pp. 1-13.
24. Brown, S. (2000a). Tradition on tap: the mysterious case of Caffrey's Irish Ale. The Marketing Review, 1(3), 1-15.
25. Brown, S. (2000b). The laugh of the marketing Medusa: men are from Marx, women are from Veblen. In Catterall, M., Maclaran, P. and Stevens, L. (eds), Marketing and Feminism: Current Issues and Research. London: Routledge, pp. 129-142.
26. Brown, S. (2001). Marketing The Retro Revolution. London: Sage.
27. Brown, S., Hirschman, E.C. and Maclaran, P. (2000). Presenting the past: on marketing's re-production orientation. In Brown, S. and Patterson, A. (eds), Imagining Marketing: Art, Aesthetics and the Avant-Garde. London: Routledge, pp. 145-191.
28. Brownlie, D., Saren, M., Wensley, R. and Whittington, R. (1999). Rethinking Marketing: Towards Critical Marketing Accountings. London: Sage.
29. Bryman, A. (1995). Disney and his Worlds. London: Routledge.
30. Buck-Morss, S. (1991). The Dialectics of Seeing: Walter Benjamin and the Arcades Project. Cambridge, MA: MIT Press.
31. Bull, M. (1995). On making ends meet. In Bull, M. (ed.), Apocalypse Theory and the Ends of the World. Oxford: Blackwell, pp. 1-17.
32. Burke, P. (1992). History and Social Theory. Oxford: Polity.
33. Carlin, G. (2001). Napalm and Silly Putty. New York: Hyperion.
34. Cockburn, A., St Clair, J. and Sekula, A. (2000). Five Days That Shook the World: Seattle and Beyond. London: Verso.
35. Colley, A.C. (1998). Nostalgia and Recollection in Victorian Culture. Basingstoke: Macmillan.
36. Connor, S. (1997). Postmodernist Culture: An Introduction to Theories of the Contemporary. Oxford: Blackwell.
37. Corrigan, P. (1997). The Sociology of Consumption. London: Sage.
38. Davis, F. (1979). Yearning for Yesterday: A Sociology of Nostalgia. New York: Free Press.
39. Denzin, N.K. (1993). Where has postmodernism gone? Cultural Studies, 7(3), 507-514.
40. De Chernatony, L. and Dall'Olmo Riley, F. (1998). Defining a 'brand': beyond the literature with experts' interpretations. Journal of Marketing Management, 14(5), 417-443.
41. Douglas, M. (1997). Thought Styles: Critical Essays on Good Taste. London: Sage.
42. Dru, J-M. (1996). Disruption: Overturning Conventions and Shaking Up the Marketplace. Chichester: Wiley.
43. Dugdale, J. (2001). Diary. The Sunday Times, Culture, 28 January, 37.
44. Elam, D. (1992). Romancing the Postmodern. London: Routledge.
45. Englis, B.G. and Solomon, M. (1995). To be and not to be: lifestyle imagery, reference groups and the clustering of America. Journal of Advertising, 24(1), 13-29.
46. Ewen, S. (1996). PR! A Social History of Spin. New York: Basic Books.
47. Firat, A.F. and Venkatesh, A. (1995). Liberatory postmodernism and the reenchantment of consumption. Journal of Consumer Research, 22 (December), 239-267.
48. Fisher, H.A.L. (1952). A History of Europe. London: Eyre & Spottiswode.
49. Fisk, G. (1999). Reflection and retrospection: searching for visions in marketing. Journal of Marketing, 63 (January), 115-126.
50. Frum, D. (2000). How We Got Here. The 70s: The Decade that Brought you Modern Life For Better or Worse. New York: Basic Books.
51. Fullerton, R. (1988). How modern is modern marketing? Marketing's evolution and the myth of the 'production era'. Journal of Marketing, 52 (January), 108-25.
52. Gannaway, B. (1998).Back to the future. The Grocer, 10 October, 36-39.
53. Goulding, C. (1999). Heritage, nostalgia and the 'grey' consumer. Journal of Marketing Practice: Applied Marketing Science, 5(6/7/8), 177-199.
54. Goulding, C. (2000). The commodification of the past, postmodern pastiche, and the search for authentic experiences at contemporary heritage attractions. European Journal of Marketing, 34(7), 835-853.
55. Graham, G. (1997). The Shape of the Past: A Philosophical Approach to History. Oxford: Oxford University Press.
56. Grant, J. (1999). The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century. London: Orion.
57. Gummesson, E. (1999). Total Relationship Marketing. Rethinking Marketing Management: From 4Ps to 30Rs. Oxford: Butterworth-Heinemann.
58. Hamel, G. (2000). Leading the Revolution. Cambridge, MA: Harvard Business School Press.
59. Hannigan, J. (1998). Fantasy City: Pleasure and Profit in the Postmodern Metropolis. London: Routledge.
60. Havlena, W.J. and Holak, S.L. (1991). 'The good old days': observations on nostalgia and its role in consumer behavior. In Holman, R.H. and Solomon, M.R. (eds), Advances in Consumer Research, Vol. 18. Provo: Association for Consumer Research, pp. 323-329.
61. Havlena, W.J. and Holak, S.L. (1996). Exploring nostalgia imagery through the use of consumer collages. In Corfman, K.P. and Lynch, J.G. Jr (eds), Advances in Consumer Research, Vol. 23. Provo: Association for Consumer Research, pp. 35-42.
62. Heilbrunn, B. (1998). In search of the lost aura: the object in the age of marketing romanticism. In Brown, S. et al. (eds), Romancing the Market. London: Routledge, pp. 187-201.
63. Hewison, R. (1987). The Heritage Industry: Britain in a Climate of Decline. London: Methuen.
64. Hill, S. and Rifkin, G. (1999). Radical Marketing: From Harvard to Harley, Lessons from Ten that Broke the Rules and Made it Big. New York: Harper Business.
65. Hine, T. (1995). The Total Package: The Secret History and Hidden Meanings of Boxes, Bottles, Cans and Other Persuasive Containers. Boston: Back Bay Books.
66. Hirsch, A.R. (1992). Nostalgia: a neuropsychiatric understanding. In Sherry, J.F. Jr and Sternthal, B. (eds), Advances in Consumer Research, Vol. 19. Provo: Association for Consumer Research, pp. 390-395.
67. Holak, S.L. and Havlena, W.J. (1992). Nostalgia: an exploratory study of themes and emotions in the nostalgic experience. In Sherry, J.F. Jr and B. Sternthal (eds), Advances in Consumer Research, Vol. 19. Provo: Association for Consumer Research, pp. 380-387.
68. Holbrook, M.B. (1994). Nostalgia proneness and consumer tastes. In Howard, J.A. (ed.), Buyer Behavior in Marketing Strategy. Englewood Cliffs, NJ: Prentice Hall, pp. 348-364.
69. Holbrook, M.B. and Schindler, R.M. (1989). Some exploratory findings on the development of consumer tastes. Journal of Consumer Research, 16 (June), 119-124.
70. Holbrook, M.B. and Schindler, R.M. (1994). Age, sex and attitude toward the past as predictors of consumers aesthetic tastes for cultural products. Journal of Marketing Research, 31 (August), 412-422.
71. Holbrook, M.B. and Schindler, R.M. (1996). Market segmentation based on age and attitude toward the past: concepts, methods and findings concerning nostalgic influences on consumer tastes. Journal of Business Research, 37 (June), 27-39.
72. Jameson, F. (1984). Postmodernism, or, the cultural logic of late capitalism. New Left Review, 146, 53-92.
73. Jameson, F. (1991). Postmodernism, or, The Cultural Logic of Late Capitalism. London: Verso.
74. Jameson, F. (1998). The Cultural Turn: Selected Writings on the Postmodern, 1983-1998. London: Verso.
75. Jenkins, K. (1997). The Postmodern History Reader. London: Routledge.
76. Jenkins, K. (1999). Why History? Ethics and Postmodernity. London: Routledge.
77. Jensen, R. (1999).The Dream Society: How the Coming Shift from Information to Imagination will Transform your Business. New York: McGraw-Hill.
78. Jones, R. (2000). The Big Idea. London: HarperCollins.
79. Klein, N. (2000). No Logo: Taking Aim at the Brand Bullies. London: HarperCollins.
80. Kotler, P. (1999). Kotler on Marketing: How to Create, Win and Dominate Markets. New York: Free Press.
81. Lakatos, I. (1974). Falsification and the methodology of scientific research programmes. In Lakatos, I. and Musgrave, A. (eds), Criticism and the Growth of Knowledge. Cambridge: Cambridge University Press, pp. 91-196.
82. Lane, H. (2001). Fcuk me!: how advertising's bad boy is selling New Labour. Life: The Observer Magazine, 28 January, 10-14.
83. Leach, W. (1993). Land of Desire: Merchants, Power and the Rise of a New American Culture. New York: Pantheon.
84. Lears, J. (1994). Fables of Abundance: A Cultural History of Advertising in America. New York: Basic Books.
85. Lears, J. (1998). Packaging the folk: tradition and amnesia in American advertising, 1880-1940. In Becker, J.S. and Franco, B. (eds), Folk Roots, New Roots: Folklore in American Life. Lexington: Museum of our National Heritage, pp. 103-140.
86. Levine, R., Locke, C., Searls, D. and Weinberger, D. (2000). The Cluetrain Manifesto: The End of Business as Usual. London: FT.com.
87. Levy, S.J. (1999). Brands, Consumers, Symbols and Research: Sidney J. Levy on Marketing, compiled by Dennis W. Rook. Thousand Oaks: Sage.
88. Lewis, D. and Bridger, D. (2000). The Said of the New Consumer. London: Nicholas Brealey.
89. Livingstone, I. (1997). Arrow of Chaos: Romanticism and Postmodernity. Minneapolis: University of Minnesota Press.
90. Lyotard, J-F. (1984). The Postmodern Condition: A Report on Knowledge, trans. G. Bennington and B. Massumi. Manchester: Manchester University Press.
91. Marchand, R. (1998). Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business. Berkeley: University of California Press.
92. Martin, J. (1995). Ignore your customer, Fortune, 1 May, 83-86.
93. Marwick, A. (1998). The Sixties: Cultural Revolution in Britain, France, Italy and the United States, c.1958-1974. Oxford: Oxford University Press.
94. Marx, K. (1978 [1852]).The Eighteenth Brumaire of Louis Bonaparte. In The Marx-Engels Reader, 2nd edition, edited by R.C. Tucker. New York, Norton, pp. 594-617.
95. McCabe, C. (1992). Preface. In Jameson, F., The Geopolitical Aesthetic: Cinema and Space in the World System. Bloomington: Indiana University Press, pp. ix-xvi.
96. McKendrick, N. (1982). Josiah Wedgwood and the commercialisation of the Potteries. In McKendrick, N., Brewer, J. and Plumb, J.H. (eds). Birth of a Consumer Society. London: Europa, pp. 100-145.
97. Miles, S. (1998). Consumerism as a Way of Life. London: Sage.
98. Miller, D. (1998). A Theory of Shopping. London: Polity
99. Miller, J. (1999). Almost Grown: The Rise of Rock. London: Heinemann.
100. Mitchell, A. (1999). Retrospective branding. In Evans, M. and Moutinho, L. (eds), Contemporary Issues in Marketing. Basingstoke: Macmillan, pp. 90-91.
101. Morgan, G. (1993). Imaginization. Thousand Oaks, CA: Sage.
102. Munslow, A. (1997). Deconstructing History. London: Routledge.
103. Naughton, K. and Vlasic, B. (1998). The nostalgia boom. Business Week, 23 March, 58-64.
104. Nevett, T. (1991). Historical investigation and the practice of marketing. Journal of Marketing, 55 (July), 13-23.
105. O'Driscoll, A. and Murray, J.A. (1998). The changing nature of theory and practice in marketing: on the value of synchrony. Journal of Marketing Management, 14(5), 391-416.
106. O'Malley, L. and Patterson, M. (1998). Vanishing point: the mix management paradigm reviewed. Journal of Marketing Management, 14(8), 829-851.
107. Parr, M. (1999). Boring Postcards. London: Phaidon.
108. Pavitt, J. (2000). Brand.New. London: V & A Publications.
109. Pearman, H. (1999). Curiouser and curiouser. The Sunday Times, Culture, 16 May, 14-15.
110. Ridderstrale, J. and Nordstrom, K. (2000). Funky Business: Talent Makes Capital Dance. London: FT.com.
111. Rindfleisch, A. and Sprott, D.E. (2000). Moving forward on looking backward: advancing theory and practice in nostalgia. In Hoch, S.J. and Meyer, R. (eds), Advances in Consumer Research, Vol. 27. Provo: Association for Consumer Research, pp. 34-35.
112. Ritzer, G. (1999). Enchanting a Disenchanted World: Revolutionising the Means of Consumption. Thousand Oaks, CA: Pine Forge Press.
113. Roberts, A. (2000). Fredric Jameson. London: Routledge.
114. Robertson, R. (1990). After nostalgia? Wilful nostalgia and the phases of globalisation. In Turner, B.S. (ed.). Theories of Modernity and Post-modernity. London: Sage, pp. 45-61.
115. Rosen, E. (2000). The Anatomy of Buzz: Creating Word-of-Mouth Marketing. London: HarperCollins Business.
116. Samuel, R. (1994). Theatres of Memory. Volume I: Past and Present in Contemporary Culture. London: Verso.
117. Schmitt, B.H. (1999). Experiential Marketing. New York: Free Press.
118. Sherry, J.F. Jr (1998). Servicescapes: The Concept of Place in Contemporary Markets, Chicago: NTC Books.
119. Sherry, J.F. Jr (2000). Distraction, destruction, deliverance: the presence of mindscape in marketing's new millennium. Marketing Intelligence and Planning, 18 (6/7), 328-336.
120. Shorris, E. (1994). A Nation of Salesmen: The Tyranny of the Market and the Subversion of Culture. New York: Avon.
121. Showalter, E. (1991). Sexual Anarchy: Gender and Culture at the Fin de Siècle. London: Bloomsbury.
122. Sivulka, J. (1998). Soap, Sex and Cigarettes: A Cultural History of American Advertising. Belmont: Wadsworth.
123. Stallybrass, P. and White, A. (1986). The Politics and Poetics of Transgression. Ithaca, NY: Cornell University Press.
124. Starobinski, J. (1966). The idea of nostalgia. Diogenes, 54 (Summer), 81-103.
125. Stauth, G. and Turner, B.S. (1988). Nostalgia, postmodernism and the critique of mass culture. In Featherstone, M. (ed.), Postmodernism. London: Sage, pp. 509-526.
126. Stern, B.B. (1992). Historical and personal nostalgia in advertising text: the fin de siècle effect. Journal of Advertising, 21(4), 11-22.
127. Stevens, L., Brown, S. and Maclaran, P. (1998). Through the past darkly: the case of Caffrey's Irish Ale. In Gilligan, C. (ed.), Proceedings of the 1998 Annual Conference of the Academy of Marketing. Sheffield: Sheffield Business School, pp. 494-499.
128. Stewart, S. (1993). On Longing: Narratives of the Miniature, the Gigantic, the Souvenir, the Collection. Durham: Duke University Press.
129. Stodghill, R. (1998). VW's new Bug: cute but . . . , Time, 19 January, 44-46.
130. Strasser, S. (1989). Satisfaction Guaranteed: The Making of the American Mass Market. New York: Pantheon.
131. Tannock, S. (1995). Nostalgia critique. Cultural Studies, 9(3), 453-464.
132. Toffler, A. (1971). Future Shock. London: Pan.
133. Turner, B.S. (1987). A note on nostalgia. Theory, Culture and Society, 4(1), 147-156.
134. Uncut (2001). There's a riot goin' on. Uncut, 44, January, 46.
135. Unger, L.S., McConocha, D.M. and Faier, J.A. (1991). The use of nostalgia in television advertising: a content analysis. Journalism Quarterly, 68(3), 345-353.
136. Viner, K. (2000). Hand to brand conflict. The Guardian Weekend, 23 September, 12-21.
137. Vitale, J.G. (1992). The Seven Lost Secrets of Success: How the Million Dollar Ideas of America's Forgotten Genius Bruce Barton Can Help You and Your Business Become Roaring Success Today!. Ashland: VistaTron.
138. Vitale, J.G. (1998). There's a Customer Born Every Minute: P.T. Barnum's Secrets to Business Success. New York: Amacom.
139. Warren, J. (2000). The Past and its Presenters: An Introduction to Issues in Historiography. London: Hodder & Stoughton.
140. Watson, N. (1998). Postmodernism and lifestyles (or: you are what you buy). In Sim, S. (ed.), The Icon Critical Dictionary of Postmodern Thought. Cambridge: Icon, pp. 53-64.
141. Williams, R. (1977). Marxism and Literature. Oxford: Oxford University Press.
142. Wolf, M.J. (1999). The Entertainment Economy. London: Penguin.
143. Woods, P. (1999). Beginning Postmodernism. Manchester: Manchester University Press.
144. York, P. Branded, Times Magazine, 14 October, 30.
145. Young, J.H. (1992). American Health Quackery. Princeton, NJ: Princeton University Press.