Identifying an advertisement presenter’s tribe:The use of visual and nonvisual cues and their effectiveness across media types

Journal of African Business

Volumn 2, Issue 2, 2001, Pages 77-94

  Nevett, Terence ^a   Perry, Antuan M ^b  

^a CENTRAL MICHIGAN UNIVERSITY   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Advertisement; Africa; Kenya; Media types; Tribes; Visual cues

Indexed keywords

MEDIA INDUSTRY;

EID: 0034901303     PISSN: 15228916     EISSN: 15229076     Source Type: Journal    
DOI: 10.1300/J156v02n02_05     Document Type: Article

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