Modifying conjoint methods to model managers' reactions to business environmental trends: An application to modeling retailer reactions to sales trends

Journal of Business Research

Volumn 50, Issue 3, 2000, Pages 245-257

  Oppewal, Harmen ^a   Louviere, Jordan J ^b   Timmermans, Harry J P ^c  

^a UNIVERSITY OF SURREY   (United Kingdom)

^b UNIVERSITY OF SYDNEY   (Australia)

^c EINDHOVEN UNIVERSITY OF TECHNOLOGY   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034393305     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(99)00025-9     Document Type: Article

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