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Volumn 14, Issue 4, 1996, Pages 317-337

Message comprehensibility and persuasion: Effects of complex language in counterattitudinal appeals to laypeople

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EID: 0030366204     PISSN: 0278016X     EISSN: None     Source Type: Journal    
DOI: 10.1521/soco.1996.14.4.317     Document Type: Article
Times cited : (45)

References (44)
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