메뉴 건너뛰기




Volumn , Issue , 2013, Pages 105-128

A visual approachfor identifying consumer satisfaction niches

Author keywords

[No Author keywords available]

Indexed keywords


EID: 85118518817     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter
Times cited : (2)

References (27)
  • 1
    • 0010131970 scopus 로고
    • A Moving Ellipsoid Method for Nonparametric Regression and Its Application to Logit Diagnostics with Scanner Data
    • August
    • Abe, M. (1991). "A Moving Ellipsoid Method for Nonparametric Regression and Its Application to Logit Diagnostics with Scanner Data." Journal ofMarketing Research, August, 339-346.
    • (1991) Journal ofMarketing Research , pp. 339-346
    • Abe, M.1
  • 2
    • 21844518977 scopus 로고
    • A Nonparametric Density Estimation Method for Brand Choice Using Scanner Data
    • Abe, M. (1995). "A Nonparametric Density Estimation Method for Brand Choice Using Scanner Data." Marketing Science, 14(3), 300-325.
    • (1995) Marketing Science , vol.14 , Issue.3 , pp. 300-325
    • Abe, M.1
  • 3
    • 20444405530 scopus 로고
    • The Antecedents and Consequences of Customer Satisfaction
    • Anderson, E. and M. Sullivan (1994). "The Antecedents and Consequences of Customer Satisfaction." Marketing Science, 12(2), 125-143.
    • (1994) Marketing Science , vol.12 , Issue.2 , pp. 125-143
    • Anderson, E.1    Sullivan, M.2
  • 4
    • 24844459731 scopus 로고
    • Customer Satisfaction Blooms: Rivalry at Top Grows
    • (October 18)
    • "Customer Satisfaction Blooms: Rivalry at Top Grows" (1993). Advertising Age, 64(44) (October 18), S-1, S-44.
    • (1993) Advertising Age , vol.64 , Issue.44 , pp. S1-S44
  • 5
    • 51249172777 scopus 로고
    • Comparing Market Areas Using Kernel Density Estimation
    • Fall
    • Donthu, N. (1991). "Comparing Market Areas Using Kernel Density Estimation." Journal of Academy of Marketing Science, Fall, 323-332.
    • (1991) Journal of Academy of Marketing Science , pp. 323-332
    • Donthu, N.1
  • 6
    • 0010838986 scopus 로고
    • Estimating Geographic Customer Densities Using Kernel Density Estimation
    • Spring
    • Donthu, N. and R. Rust (1989). "Estimating Geographic Customer Densities Using Kernel Density Estimation." Marketing Science, Spring, 191-203.
    • (1989) Marketing Science , pp. 191-203
    • Donthu, N.1    Rust, R.2
  • 7
    • 85118523832 scopus 로고
    • Seeing the Forest Instead of the Trees: A Comparison of Approaches to Capture Consumer Heterogeneity in Perceptual Maps
    • Donthu, N. and R. Rust (1994). "Seeing the Forest Instead of the Trees: A Comparison of Approaches to Capture Consumer Heterogeneity in Perceptual Maps." 1994 AMA Educators' Proceedings, 84-90.
    • (1994) 1994 AMA Educators' Proceedings , pp. 84-90
    • Donthu, N.1    Rust, R.2
  • 8
    • 0002469577 scopus 로고
    • A National Customer Satisfaction Barometer: The Swedish Experience
    • Fornell, C. (1992). "A National Customer Satisfaction Barometer: The Swedish Experience." Journal of Marketing, 56, 6-21.
    • (1992) Journal of Marketing , vol.56 , pp. 6-21
    • Fornell, C.1
  • 10
    • 79960475592 scopus 로고    scopus 로고
    • Using Customer Satisfaction Research for Relationship Marketing: A Direct Marketing Approach
    • Gengler, C. and P. Popkowski (1997). "Using Customer Satisfaction Research for Relationship Marketing: A Direct Marketing Approach." Journal of Direct Marketing, 11(1), 23-29.
    • (1997) Journal of Direct Marketing , vol.11 , Issue.1 , pp. 23-29
    • Gengler, C.1    Popkowski, P.2
  • 11
    • 0003428336 scopus 로고
    • Applied Nonparametric Regression
    • Cambridge University Press
    • Hardle, W. (1993). Applied Nonparametric Regression. Econometric Society Monographs No. 19, Cambridge University Press.
    • (1993) Econometric Society Monographs No. 19
    • Hardle, W.1
  • 12
    • 0002226776 scopus 로고    scopus 로고
    • A Beta-logistic Model for the Analysis of Sequential Labor Force Participation by Married Women
    • Heckman, J. and R. Willis (1997). "A Beta-logistic Model for the Analysis of Sequential Labor Force Participation by Married Women." Journal of Political Economy, 85, 27-58.
    • (1997) Journal of Political Economy , vol.85 , pp. 27-58
    • Heckman, J.1    Willis, R.2
  • 14
    • 21544443788 scopus 로고
    • Market Segmentation by Visual Inspection
    • August/September
    • Kumar, V. and R. Rust (1989). "Market Segmentation by Visual Inspection." Journal of Advertising Research, August/September, 23-29.
    • (1989) Journal of Advertising Research , pp. 23-29
    • Kumar, V.1    Rust, R.2
  • 15
    • 0000975737 scopus 로고
    • Triangle Taste Tests: Are the Subjects Who Respond Correctly Lucky or Good?
    • Morrison, D. (1981). "Triangle Taste Tests: Are the Subjects Who Respond Correctly Lucky or Good?" Journal of Marketing, Summer, 111-119.
    • (1981) Journal of Marketing , pp. 111-119
    • Morrison, D.1
  • 16
    • 0000396442 scopus 로고
    • A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
    • November
    • Oliver, R. (1980). "A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions." Journal of Marketing Research, November, 460-469.
    • (1980) Journal of Marketing Research , pp. 460-469
    • Oliver, R.1
  • 17
    • 84977360799 scopus 로고
    • Perceived Service Quality As a Customer-Based Performance Measure
    • Parasuraman, A., L. Berry, and V. Zeithaml (1991). "Perceived Service Quality As a Customer-Based Performance Measure." Human Resource Management, 30(3), 335-364.
    • (1991) Human Resource Management , vol.30 , Issue.3 , pp. 335-364
    • Parasuraman, A.1    Berry, L.2    Zeithaml, V.3
  • 18
    • 0001473437 scopus 로고
    • On Estimation of Probability Density Function and Mode
    • Parzen, E. (1962). "On Estimation of Probability Density Function and Mode." Annals of Mathematical Statistics, 33(3), 1065-1076.
    • (1962) Annals of Mathematical Statistics , vol.33 , Issue.3 , pp. 1065-1076
    • Parzen, E.1
  • 21
    • 85118514775 scopus 로고
    • Pay for Satisfaction
    • Romano, C. (1995). "Pay for Satisfaction." Management Review, 84(12), 16.
    • (1995) Management Review , vol.84 , Issue.12 , pp. 16
    • Romano, C.1
  • 22
    • 0001529784 scopus 로고
    • Remarks on Some Nonparametric Estimates of Density Function
    • Rosenblatt, M. (1956). "Remarks on Some Nonparametric Estimates of Density Function." Annals of Mathematical Statistics, 27(3), 832-837.
    • (1956) Annals of Mathematical Statistics , vol.27 , Issue.3 , pp. 832-837
    • Rosenblatt, M.1
  • 24
    • 1542764692 scopus 로고
    • A Nonstationary Model of Binary Choice Applied to Media Exposure
    • June
    • Sabavala, D. and D. Morrison (1981). "A Nonstationary Model of Binary Choice Applied to Media Exposure." Management Science, June, 637-657.
    • (1981) Management Science , pp. 637-657
    • Sabavala, D.1    Morrison, D.2
  • 25
    • 85042555524 scopus 로고
    • Choosing the Window Width When Estimating a Density
    • Silverman, B.W. (1978). "Choosing the Window Width When Estimating a Density." Biometrika, 65, 1-11.
    • (1978) Biometrika , vol.65 , pp. 1-11
    • Silverman, B.W.1
  • 27
    • 0002472115 scopus 로고
    • A Critical Review of Consumer Satisfaction
    • V. Zeithmal (ed.), Chicago, IL: American Marketing Association
    • Yi, Y. (1991). "A Critical Review of Consumer Satisfaction." In V. Zeithmal (ed.), Review of Marketing. Chicago, IL: American Marketing Association.
    • (1991) Review of Marketing
    • Yi, Y.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.