The potential of hospital website marketing

Health Marketing Quarterly

Volumn 18, Issue 1-2, 2000, Pages 45-57

  Sanchez, Peter M ^a  

^a VILLANOVA UNIVERSITY   (United States)

Author keywords

Development of website marketing; Hospital website marketing; Websites and marketing communications

Indexed keywords

ARTICLE; ATTITUDE TO HEALTH; COMMUNITY HOSPITAL; ECONOMICS; FINANCIAL MANAGEMENT; HEALTH CARE COST; HUMAN; INFORMATION SERVICE; INTERNET; METHODOLOGY; ORGANIZATION; ORGANIZATION AND MANAGEMENT; PATIENT ATTITUDE; PSYCHOLOGICAL ASPECT; SOCIAL BEHAVIOR; STATISTICS; UNITED STATES; UTILIZATION REVIEW;

HEALTH CARE SECTOR; HEALTH KNOWLEDGE, ATTITUDES, PRACTICE; HOSPITALS, COMMUNITY; HUMANS; INFORMATION SERVICES; INTERNET; MARKETING OF HEALTH SERVICES; ORGANIZATIONAL INNOVATION; PATIENT ACCEPTANCE OF HEALTH CARE; SOCIAL RESPONSIBILITY; UNITED STATES;

EID: 0033641858     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1300/J026v18n01_04     Document Type: Article

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