Hospital WEB Site Marketing: Analysis, Issues, and Trends

Journal of Hospital Marketing

Volumn 13, Issue 2, 2000, Pages 87-103

  Sanchez, Peter M ^a   Maier Donati, Penny ^a  

^a VILLANOVA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; COMPUTER SECURITY; HOSPITAL CARE; HOSPITAL FINANCE; HOSPITAL MANAGEMENT; INTERNET; MARKETING; MASS MEDIUM; PRIORITY JOURNAL;

HOSPITAL ADMINISTRATION; INTERNET; MARKETING OF HEALTH SERVICES;

EID: 0033304815     PISSN: 08837570     EISSN: None     Source Type: Journal    
DOI: 10.1300/J043v13n02_06     Document Type: Article

References (14)

1. Advertising Age (1997), “Roundtable Panel Shares Web Tactics,” 82(10), pp. 15-20.
2. Budd, R.W., R. K. Thorp, and Z. Donahew. (1967), Content Analysis of Communications, New York: The Macmillan Company.
3. Berthon, P. B., L. F. Pitt, and R. T. Watson. (1996), “The World Wide Web as an Advertising Medium: Towards an Understanding of Conversion Efficiency,” Journal of Advertising Research, Jan./Feb., pp. 43-54.
4. Business Week (1996), “Here Comes the Intranet,” February 26, pp. 76-79.
5. Business Week (1997), “Web Ads Start to Click,” October 6, pp. 128-138.
6. Business Week (1998), “The Virtual Mall Gets Real,” January 26, 1998, pp. 90-91.
7. Fotsch, Edward (1996), “Finding Opportunities in the Chaotic Online World,” Health Care Financial Management, 50(7), pp. 24-26.
8. Fetherling, Todd (1997), “Sitting on an Online Opportunity,” Marketing Health Services, 17(2), pp. 40-44.
9. Liebman, Milt (1996), “Building an Internet Promotion Program,” Medical Marketing and Media, 31(4), pp. 90-95.
10. Morrisey, (1997), Stalled on the On-Ramp, “Modern Healthcare,” 27(10), pp. 26-27.
11. Shepherd, C. David and D. Fell (1996), “Hospital Marketing and the Internet,” Journal of Health Care Marketing, 16(4), pp. 47-48.
12. Shepherd, C. David and D. Fell (1997), “Health Care Marketing and the Internet,” Marketing Health Services, 17(3), pp. 50-51.
13. Simpson, Roy L. (1997), “Internet Security Concerns,” Nursing Management, 28(12), pp. 24-27.
14. Smith, Mickey.(1985), “Content Hospital Advertisements in the Yellow Pages,” 5(2), pp. 29-36.