The cow, the cook, and the quaker: Fifty years of spokes-character advertising

Journalism and Mass Communication Quaterly

Volumn 76, Issue 4, 1999, Pages 713-728

  Phillips, Barbara J ^a   Gyoerick, Barbara ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0033475098     PISSN: 10776990     EISSN: None     Source Type: Journal    
DOI: 10.1177/107769909907600408     Document Type: Article

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