메뉴 건너뛰기




Volumn 15, Issue 3, 1999, Pages 269-288

Episodes and bonds in investor relationships

Author keywords

Attraction; Bonding models; Commitment; Interaction; Investor relationships; Listed companies; Relationship marketing; The IMP group; Trust

Indexed keywords


EID: 0033196466     PISSN: 09565221     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0956-5221(98)00031-1     Document Type: Article
Times cited : (6)

References (104)
  • 1
    • 0001923392 scopus 로고
    • Toward a concept of domesticated markets
    • Arndt, J. (1979). Toward a concept of domesticated markets. Journal of Marketing, 4, 69-75.
    • (1979) Journal of Marketing , vol.4 , pp. 69-75
    • Arndt, J.1
  • 2
    • 61449210975 scopus 로고
    • Marketing as exchange
    • Bagozzi, R. (1975). Marketing as exchange. Journal of Marketing, 4, 32-39.
    • (1975) Journal of Marketing , vol.4 , pp. 32-39
    • Bagozzi, R.1
  • 4
    • 0001786592 scopus 로고
    • Relationship marketing
    • L. Berry, L. Shostack, G. Upah (Eds), Chicago: American Marketing Association
    • Berry, L. (1983). Relationship marketing. In L. Berry, L. Shostack, G. Upah (Eds), Emerging perspectives on services marketing (pp. 25-28). Chicago: American Marketing Association.
    • (1983) Emerging Perspectives on Services Marketing , pp. 25-28
    • Berry, L.1
  • 6
    • 0001790041 scopus 로고
    • Building a new academic field - The case of services marketing
    • Berry, L., & Parasuraman, A. (1993). Building a new academic field - the case of services marketing. Journal of Retailing, 1, 13-60.
    • (1993) Journal of Retailing , vol.1 , pp. 13-60
    • Berry, L.1    Parasuraman, A.2
  • 10
    • 0002757763 scopus 로고
    • Relationship marketing: Towards a new paradigm
    • A. Payne (Ed.), London: Kogan Page
    • Clark, M., Peck, H., Payne, A., & Christopher, M. (1995). Relationship marketing: Towards a new paradigm. In A. Payne (Ed.), Advances in relationship marketing (pp. 263-280). London: Kogan Page.
    • (1995) Advances in Relationship Marketing , pp. 263-280
    • Clark, M.1    Peck, H.2    Payne, A.3    Christopher, M.4
  • 11
    • 0009144349 scopus 로고    scopus 로고
    • The role of trust in customer relationships
    • Cowles, D. (1996). The role of trust in customer relationships. Asia - Australia Marketing Journal, 1, 31-41.
    • (1996) Asia - Australia Marketing Journal , vol.1 , pp. 31-41
    • Cowles, D.1
  • 13
    • 0031502147 scopus 로고    scopus 로고
    • An examination of the nature of trust in buyer-seller relationships
    • Doney, P., & Cannon, J. (1997). An examination of the nature of trust in buyer-seller relationships. Journal of Marketing, 2, 35-51.
    • (1997) Journal of Marketing , vol.2 , pp. 35-51
    • Doney, P.1    Cannon, J.2
  • 14
    • 0001932429 scopus 로고
    • Developing buyer-seller relationships
    • Dwyer, R., Schurr, P., & Oh, S. (1987). Developing buyer-seller relationships. Journal of Marketing, 2, 11-27.
    • (1987) Journal of Marketing , vol.2 , pp. 11-27
    • Dwyer, R.1    Schurr, P.2    Oh, S.3
  • 15
    • 0009142191 scopus 로고
    • Networks, bonding and relationships in industrial markets
    • Easton, G., & Arajou, L. (1986). Networks, bonding and relationships in industrial markets. Industrial Marketing and Purchasing, 1, 8-25.
    • (1986) Industrial Marketing and Purchasing , vol.1 , pp. 8-25
    • Easton, G.1    Arajou, L.2
  • 16
    • 58149207463 scopus 로고
    • Tracking the evolution of the services marketing literature
    • Fisk, R., Brown, S., & Bitner, M. (1993). Tracking the evolution of the services marketing literature. Journal of Retailing, 1, 61-103.
    • (1993) Journal of Retailing , vol.1 , pp. 61-103
    • Fisk, R.1    Brown, S.2    Bitner, M.3
  • 17
    • 0009144350 scopus 로고    scopus 로고
    • Trust and direct marketing environments. A consumer perspective
    • Fletcher, K., & Peters, L. (1997). Trust and direct marketing environments. A consumer perspective. Journal of Marketing Management, 6, 523-539.
    • (1997) Journal of Marketing Management , vol.6 , pp. 523-539
    • Fletcher, K.1    Peters, L.2
  • 21
    • 84948479289 scopus 로고
    • Defining marketing: A market-oriented approach
    • Grönroos, C. (1989a). Defining marketing: A market-oriented approach. European Journal of Marketing, 1, 52-60.
    • (1989) European Journal of Marketing , vol.1 , pp. 52-60
    • Grönroos, C.1
  • 22
    • 11444249156 scopus 로고
    • A relationship approach to marketing: The need for a new paradigm
    • Publications of the Swedish School of Economics and Business Administration. Helsinki
    • Grönroos, C. (1989b). A relationship approach to marketing: The need for a new paradigm. Publications of the Swedish School of Economics and Business Administration. Working Papers 190:1989. Helsinki.
    • (1989) Working Papers , vol.190 , pp. 1989
    • Grönroos, C.1
  • 24
    • 24844446066 scopus 로고
    • The marketing strategy continuum: Toward a marketing concept for the 1990's
    • Publications of the Swedish School of Economics and Business Administration. Helsinki
    • Grönroos, C. (1990b). The marketing strategy continuum: Toward a marketing concept for the 1990's. Publications of the Swedish School of Economics and Business Administration. Working Papers 201:1990. Helsinki.
    • (1990) Working Papers , vol.201 , pp. 1990
    • Grönroos, C.1
  • 26
    • 0009145783 scopus 로고
    • Scandinavian management and the nordic school of services - Contributions to service management and quality
    • Grönroos, C. (1991). Scandinavian management and the nordic school of services - contributions to service management and quality. International Journal of Service Industry Management, 3, 17-25.
    • (1991) International Journal of Service Industry Management , vol.3 , pp. 17-25
    • Grönroos, C.1
  • 27
    • 0009225955 scopus 로고
    • Quo vadis, marketing? Towards a neo-classical marketing theory
    • H. Blomqvist, C. Grönroos, & L. J. Lindqvist (Eds.), Publications of the Swedish School of Economics and Business Administration. Series Economy and Society 48. Helsinki
    • Grönroos, C. (1992). Quo vadis, marketing? Towards a neo-classical marketing theory. In H. Blomqvist, C. Grönroos, & L. J. Lindqvist (Eds.), Economics and marketing. Essays in honour of Gösta Mickwitz (pp. 109-123). Publications of the Swedish School of Economics and Business Administration. Series Economy and Society 48. Helsinki.
    • (1992) Economics and Marketing. Essays in Honour of Gösta Mickwitz , pp. 109-123
    • Grönroos, C.1
  • 28
    • 84905082651 scopus 로고
    • From marketing mix to relationship marketing: Towards a paradigm shift in marketing
    • Grönroos, C. (1994a). From marketing mix to relationship marketing: Towards a paradigm shift in marketing. Management Decision, 2, 4-20.
    • (1994) Management Decision , vol.2 , pp. 4-20
    • Grönroos, C.1
  • 29
    • 84950440078 scopus 로고
    • Quo vadis, marketing? Toward a relationship marketing paradigm
    • Grönroos, C. (1994b). Quo vadis, marketing? Toward a relationship marketing paradigm. Journal of Marketing Management, 5, 347-360.
    • (1994) Journal of Marketing Management , vol.5 , pp. 347-360
    • Grönroos, C.1
  • 30
    • 0003506684 scopus 로고
    • The rebirth of modern marketing - Six propositions about relationship marketing
    • Publications of the Swedish School of Economics and Business Administration. Helsinki
    • Grönroos, C. (1995). The rebirth of modern marketing - Six propositions about relationship marketing. Publications of the Swedish School of Economics and Business Administration. Working Papers 307:1995. Helsinki.
    • (1995) Working Papers , vol.307 , pp. 1995
    • Grönroos, C.1
  • 32
    • 0009144351 scopus 로고    scopus 로고
    • Relationship marketing: A structural revolution in the corporation
    • J. N. Sheth, & A. Söllner (Eds.), Humboldt-Universität zu Berlin. Wirtschaftswissenschaftliche Fakultät. Berlin: Institut für Marketing
    • Grönroos, C. (1996b) Relationship marketing: A structural revolution in the corporation. In J. N. Sheth, & A. Söllner (Eds.), Proceedings of the 1996 International Conference on Relationship Marketing: Development, Management, and Governance of Relationships (pp. 313-320). Humboldt-Universität zu Berlin. Wirtschaftswissenschaftliche Fakultät. Berlin: Institut für Marketing.
    • (1996) Proceedings of the 1996 International Conference on Relationship Marketing: Development, Management, and Governance of Relationships , pp. 313-320
    • Grönroos, C.1
  • 33
    • 0003834455 scopus 로고
    • Marketing - A long-term interactive relationship
    • Research Report 20:1987 from the Marketing Technology Center. MTC: Stockholm
    • Gummesson, E. (1987a). Marketing - a long-term interactive relationship. Contributions to a new marketing theory. Research Report 20:1987 from The Marketing Technology Center. MTC: Stockholm.
    • (1987) Contributions to a New Marketing Theory
    • Gummesson, E.1
  • 34
    • 0023399146 scopus 로고
    • The new marketing - Developing long-term interactive relationships
    • Gummesson, E. (1987b). The new marketing - Developing long-term interactive relationships. Long Range Planning, 4, 10-20.
    • (1987) Long Range Planning , vol.4 , pp. 10-20
    • Gummesson, E.1
  • 35
    • 84986129177 scopus 로고
    • Marketing-orientation revisited: The crucial role of the part-time marketer
    • Gummesson, E. (1991). Marketing-orientation revisited: The crucial role of the part-time marketer. European Journal of Marketing, 2, 60-75.
    • (1991) European Journal of Marketing , vol.2 , pp. 60-75
    • Gummesson, E.1
  • 36
    • 0002725048 scopus 로고
    • Broadening and specifying relationship marketing
    • Gummesson, E. (1994a). Broadening and specifying relationship marketing. Asia - Australia Marketing Journal, 1, 31-43.
    • (1994) Asia - Australia Marketing Journal , vol.1 , pp. 31-43
    • Gummesson, E.1
  • 42
    • 85133004800 scopus 로고    scopus 로고
    • Relationship marketing and imaginary organisations: A synthesis
    • Gummesson, E. (1996a). Relationship marketing and imaginary organisations: A synthesis. European Journal of Marketing, 2, 31-44.
    • (1996) European Journal of Marketing , vol.2 , pp. 31-44
    • Gummesson, E.1
  • 43
    • 0002261235 scopus 로고    scopus 로고
    • Toward a theoretical framework of relationship marketing
    • J. N. Sheth, & A. Söllner (Eds.). Humboldt-Universität zu Berlin. Wirtschaftswissenschaftliche Fakultät. Berlin: Institut für Marketing
    • Gummesson, E. (1996b). Toward a Theoretical Framework of Relationship Marketing. In J. N. Sheth, & A. Söllner (Eds.), Proceedings of the 1996 International Conference on Relationship Marketing: Development, Management, and Governance of Relationships (pp. 5-18). Humboldt-Universität zu Berlin. Wirtschaftswissenschaftliche Fakultät. Berlin: Institut für Marketing.
    • (1996) Proceedings of the 1996 International Conference on Relationship Marketing: Development, Management, and Governance of Relationships , pp. 5-18
    • Gummesson, E.1
  • 45
    • 0003638369 scopus 로고
    • International marketing and purchasing of industrial goods
    • Chichester: Wiley
    • Håkansson, H. (ed.) (1982). International marketing and purchasing of industrial goods. An Interaction Approach. Chichester: Wiley.
    • (1982) An Interaction Approach
    • Håkansson, H.1
  • 46
    • 0003752813 scopus 로고
    • Exchange relationships in professional services
    • Publications of the Turku School of Economics and Business Administration. Series A-6:1994. Turku
    • Halinen, A. (1994). Exchange relationships in professional services. A study of relationship development in the advertising sector. Publications of the Turku School of Economics and Business Administration. Series A-6:1994. Turku.
    • (1994) A Study of Relationship Development in the Advertising Sector
    • Halinen, A.1
  • 47
    • 0009215883 scopus 로고
    • Liikesuhteet asiantuntijapalveluissa - Tutkimus mainostoimiston asiakassuhteiden kehittymisestä
    • Halinen, A. (1995). Liikesuhteet asiantuntijapalveluissa - tutkimus mainostoimiston asiakassuhteiden kehittymisestä. The Finnish Journal of Business Economics, 2, 153-161.
    • (1995) The Finnish Journal of Business Economics , vol.2 , pp. 153-161
    • Halinen, A.1
  • 48
    • 85009887505 scopus 로고    scopus 로고
    • Service quality in professional business services: A relationship approach
    • Teresa Swartz - David Bowen - Stephen Brown. London: JAI Press Inc.
    • Halinen, A. (1996a). Service quality in professional business services: A relationship approach. In Advances in Services Marketing and Management (Vol. 5, pp. 315-341) Teresa Swartz - David Bowen - Stephen Brown. London: JAI Press Inc.
    • (1996) Advances in Services Marketing and Management , vol.5 , pp. 315-341
    • Halinen, A.1
  • 49
    • 0009146402 scopus 로고    scopus 로고
    • The temporal dimension in buyer-seller relationship models
    • P. Tuominen (Ed.) Publications of the Turku School of Economics and Business Administration. Series A-10: Turku
    • Halinen, A. (1996b). The temporal dimension in buyer-seller relationship models. In P. Tuominen (Ed.) Emerging perspectives in marketing (pp. 47-71). Publications of the Turku School of Economics and Business Administration. Series A-10: Turku.
    • (1996) Emerging Perspectives in Marketing , pp. 47-71
    • Halinen, A.1
  • 51
    • 0001858193 scopus 로고
    • The meaning of time in the study of industrial buyer-seller relationships
    • K. Möller, & D. Wilson (Eds.), Boston: Kluwer Academic Publishers
    • Halinen, A., & Törnroos, J. Å. (1995). The meaning of time in the study of industrial buyer-seller relationships. In K. Möller, & D. Wilson (Eds.), Business marketing: An interaction and network perspective (pp. 493-529). Boston: Kluwer Academic Publishers.
    • (1995) Business Marketing: An Interaction and Network Perspective , pp. 493-529
    • Halinen, A.1    Törnroos, J.A.2
  • 52
    • 0003948715 scopus 로고    scopus 로고
    • Publications of the Swedish School of Economics and Business Administration. Series Economy and Society 66. Helsinki
    • Holmlund, M. (1997). Perceived quality in business relationships. Publications of the Swedish School of Economics and Business Administration. Series Economy and Society 66. Helsinki.
    • (1997) Perceived Quality in Business Relationships
    • Holmlund, M.1
  • 53
    • 0003248888 scopus 로고
    • Relationship marketing in the era of network competition
    • Hunt, S., & Morgan, R. (1994). Relationship marketing in the era of network competition. Marketing Management, 1, 19-28.
    • (1994) Marketing Management , vol.1 , pp. 19-28
    • Hunt, S.1    Morgan, R.2
  • 54
    • 0000251132 scopus 로고
    • Building customer relationships that last
    • Jackson, B. (1985). Building customer relationships that last. Harvard Business Review, 6, 120-128.
    • (1985) Harvard Business Review , vol.6 , pp. 120-128
    • Jackson, B.1
  • 60
    • 0014437249 scopus 로고
    • Broadening the concept of marketing
    • Kotler, P., & Levy, S. (1969). Broadening the concept of marketing. Journal of Marketing, 1, 10-15.
    • (1969) Journal of Marketing , vol.1 , pp. 10-15
    • Kotler, P.1    Levy, S.2
  • 63
    • 0009280971 scopus 로고
    • Investor relations im rahmen des aktienmarketing von publikumsgesellschalten
    • Link, R. (1993). Investor Relations im Rahmen des Aktienmarketing von Publikumsgesellschalten. Betriebswirtschaftliche Forschung und Praxis, 2, 105-132.
    • (1993) Betriebswirtschaftliche Forschung und Praxis , vol.2 , pp. 105-132
    • Link, R.1
  • 66
    • 84986119035 scopus 로고
    • The meaning of time in the study of industrial buyer-seller relationships
    • Publications of the Turku School of Economics and Business Administration. 1993. Turku
    • Miettilä, A., & Törnroos, J. Å. (1993). The meaning of time in the study of industrial buyer-seller relationships. Publications of the Turku School of Economics and Business Administration. Discussion and Working Papers 4:1993. Turku.
    • (1993) Discussion and Working Papers , vol.4
    • Miettilä, A.1    Törnroos, J.A.2
  • 67
    • 21344475322 scopus 로고
    • The commitment-trust theory of relationship marketing
    • Morgan, R., & Hunt, S. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 1, 20-38.
    • (1994) Journal of Marketing , vol.1 , pp. 20-38
    • Morgan, R.1    Hunt, S.2
  • 68
    • 84986017829 scopus 로고    scopus 로고
    • Relationship marketing: Its disciplinary roots and luture directions
    • P. Andersson (Ed.), Stockholm: Publications of the Stockholm School of Economics and Business Administration
    • Möller, K., & Halinen-Kaila, A. (1998). Relationship marketing: Its disciplinary roots and luture directions. In P. Andersson (Ed.), 27th EMAC Conference Proceedings, Marketing: Research and Practice, Track 1, Market Relationships, (pp. 289-310). Stockholm: Publications of the Stockholm School of Economics and Business Administration.
    • (1998) 27th EMAC Conference Proceedings, Marketing: Research and Practice, Track 1, Market Relationships , pp. 289-310
    • Möller, K.1    Halinen-Kaila, A.2
  • 69
    • 0041685258 scopus 로고
    • Interaction perspective in business marketing: An exploratory contingency framework
    • Publications of the Helsinki School of Economics and Business Adminstration. Helsinki
    • Möller, K., & Wilson, D. (1989). Interaction perspective in business marketing: An exploratory contingency framework. Publications of the Helsinki School of Economics and Business Adminstration. Working Papers F233. Helsinki.
    • (1989) Working Papers F233
    • Möller, K.1    Wilson, D.2
  • 70
    • 24844437878 scopus 로고
    • Interaction and networks in perspective
    • K. Möller, & D. Wilson (Eds.), Boston: Kluwer Academic Publishers
    • Möller, K., & Wilson, D. (1995). Interaction and networks in perspective. In K. Möller, & D. Wilson (Eds.), Business marketing: An interaction and network perspectiveler (pp. 1-18). Boston: Kluwer Academic Publishers.
    • (1995) Business Marketing: An Interaction and Network Perspectiveler , pp. 1-18
    • Möller, K.1    Wilson, D.2
  • 71
    • 0001144412 scopus 로고
    • New stock issues and the institutional production of trust
    • Neu, D. (1991a). New stock issues and the institutional production of trust. Accounting, Organizations and Society, 2, 185-200.
    • (1991) Accounting, Organizations and Society , vol.2 , pp. 185-200
    • Neu, D.1
  • 72
    • 34247614223 scopus 로고
    • Trust, contracting and the prospectus process
    • Neu, D. (1991b). Trust, contracting and the prospectus process. Accounting, Organizations and Society, 2, 243-256.
    • (1991) Accounting, Organizations and Society , vol.2 , pp. 243-256
    • Neu, D.1
  • 73
    • 0009224864 scopus 로고
    • A scandinavian approach to stakeholder thinking: An analysis of its theoretical and practical uses 1964-1980
    • J. Näsi (Ed.), Jyväskylä: Gummerus
    • Näsi, J. (1995a). A scandinavian approach to stakeholder thinking: An analysis of its theoretical and practical uses 1964-1980. In J. Näsi (Ed.), Understanding stakeholder thinking (pp. 97-115). Jyväskylä: Gummerus.
    • (1995) Understanding Stakeholder Thinking , pp. 97-115
    • Näsi, J.1
  • 74
    • 0002882644 scopus 로고
    • What is stakeholder thinking? A snapshot of a social theory of the firm
    • J. Näsi (Ed.), Gummerus: Jyväskylä
    • Näsi, J. (1995b). What is stakeholder thinking? A snapshot of a social theory of the firm. In J. Näsi (Ed.), Understanding stakeholder thinking (pp. 19-32). Gummerus: Jyväskylä.
    • (1995) Understanding Stakeholder Thinking , pp. 19-32
    • Näsi, J.1
  • 75
    • 0009217140 scopus 로고    scopus 로고
    • Towards integrated marketing. Relationship marketing as a general philosophy
    • P. Tuominen, (Ed.), Publications of the Turku School of Economics and Business Administration. Series A-10:1996. Turku
    • Olkkonen, R. (1996). Towards integrated marketing. Relationship marketing as a general philosophy. In P. Tuominen, (Ed.), Emerging perspectives in marketing, (pp. 135-162). Publications of the Turku School of Economics and Business Administration. Series A-10:1996. Turku.
    • (1996) Emerging Perspectives in Marketing , pp. 135-162
    • Olkkonen, R.1
  • 79
    • 0009145787 scopus 로고
    • Relationship marketing: A broadened view of marketing
    • A. Payne (Ed.), London: Kogan Page
    • Payne, A. (1995). Relationship marketing: A broadened view of marketing. In A. Payne (Ed.), Advances in relationship marketing (pp. 29-40). London: Kogan Page.
    • (1995) Advances in Relationship Marketing , pp. 29-40
    • Payne, A.1
  • 82
    • 0000655511 scopus 로고    scopus 로고
    • The concept of customer loyalty
    • D. Arnott, S. Bridgewater et al. Publications of the University of Warwick. Coventry: Warwick Business School
    • Samuelsen, B., & Sandvik, K. (1997). The concept of customer loyalty. In D. Arnott, S. Bridgewater et al. (Eds.), 26th EMAC Conference Proceedings, Marketing: Progress, Prospects and Perspectives, (Vol. 3, (pp. 1122-1140) Publications of the University of Warwick. Coventry: Warwick Business School.
    • (1997) 26th EMAC Conference Proceedings, Marketing: Progress, Prospects and Perspectives , vol.3 , pp. 1122-1140
    • Samuelsen, B.1    Sandvik, K.2
  • 86
    • 3242753566 scopus 로고
    • Relationship marketing in consumer markets: Antecedents and consequences
    • Sheth, J., & Parvatiyar, A. (1995). Relationship marketing in consumer markets: Antecedents and consequences. Journal of the Academy of Marketing Science, 4, 255-271.
    • (1995) Journal of the Academy of Marketing Science , vol.4 , pp. 255-271
    • Sheth, J.1    Parvatiyar, A.2
  • 89
    • 0009221970 scopus 로고    scopus 로고
    • Publications of the Turku School of Economics and Business Administration. Series D-2:1996. Turku
    • Tikkanen, H. (1996). The network approach in industrial marketing research. Publications of the Turku School of Economics and Business Administration. Series D-2:1996. Turku.
    • (1996) The Network Approach in Industrial Marketing Research
    • Tikkanen, H.1
  • 92
    • 0009298877 scopus 로고
    • Relationship marketing - A new potential for managing corporate investor relations
    • J. Näsi (Eds.) Jyväskylä: Gummerus
    • Tuominen, P. (1995b). Relationship marketing - A new potential for managing corporate investor relations. In J. Näsi (Eds.) Understanding stakeholder thinking (pp. 163-183). Jyväskylä: Gummerus.
    • (1995) Understanding Stakeholder Thinking , pp. 163-183
    • Tuominen, P.1
  • 93
    • 33646245309 scopus 로고
    • A relationship marketing approach to managing corporate investor relations
    • Tuominen, P. (1995c). A relationship marketing approach to managing corporate investor relations. The Finnish Journal of Business Economics, 3, 288-315.
    • (1995) The Finnish Journal of Business Economics , vol.3 , pp. 288-315
    • Tuominen, P.1
  • 94
    • 0009283081 scopus 로고    scopus 로고
    • Investor relationship marketing. Creating a theoretical framework from the nordic school approach
    • P. Tuomine (Ed.), Turku: Publications of the Turku School of Economics and Business Administration. Series A-10:1996
    • Tuominen, P. (1996a). Investor relationship marketing. Creating a theoretical framework from the nordic school approach. In P. Tuomiene (Ed.), Emerging perspectives in marketing (pp. 185-217). Turku: Publications of the Turku School of Economics and Business Administration. Series A-10:1996.
    • (1996) Emerging Perspectives in Marketing , pp. 185-217
    • Tuominen, P.1
  • 95
    • 0009225956 scopus 로고    scopus 로고
    • Management of corporate investor relations: A relationship marketing approach
    • J. N. Sheth, & A. Söllner (Eds.), Humboldt-Universität zu Berlin. Wirtschaftswissenschaftliche Fakultät. Berlin: Institut für Marketing
    • Tuominen, P. (1996b). Management of corporate investor relations: A relationship marketing approach. In J. N. Sheth, & A. Söllner (Eds.), Proceedings of the 1996 International Conference on Relationship Marketing: Development, Management, and Governance of Relationships (pp. 239-258). Humboldt-Universität zu Berlin. Wirtschaftswissenschaftliche Fakultät. Berlin: Institut für Marketing.
    • (1996) Proceedings of the 1996 International Conference on Relationship Marketing: Development, Management, and Governance of Relationships , pp. 239-258
    • Tuominen, P.1
  • 96
    • 0009295010 scopus 로고    scopus 로고
    • Episodes and bonds in investor relationship marketing: A conceptual framework and empirical support
    • Tuominen, P. (1997a). Episodes and bonds in investor relationship marketing: A conceptual framework and empirical support. The Finnish Journal of Business Economics, 3, 282-310.
    • (1997) The Finnish Journal of Business Economics , vol.3 , pp. 282-310
    • Tuominen, P.1
  • 97
  • 99
    • 0009226613 scopus 로고    scopus 로고
    • Investor relationship marketing: A nordic school approach with preliminary empirical findings from the finnish stock analysts, 328
    • Bodö, Norway. Bodö: Publications of the Bodö Graduate School of Business
    • Tuominen, P. (1997d). Investor relationship marketing: A Nordic school approach with preliminary empirical findings from the Finnish stock analysts, 328. Abstracts at the 14th Nordic Conference on Business Studies August 1997, Bodö, Norway. Bodö: Publications of the Bodö Graduate School of Business.
    • (1997) Abstracts at the 14th Nordic Conference on Business Studies August 1997
    • Tuominen, P.1
  • 100
    • 0009281799 scopus 로고    scopus 로고
    • Investor relationship marketing: A nordic school approach with preliminary findings from the finnish stock market
    • T. Meenaghan (Ed.), Published on the CD-rom Dublin: CD-rom publications of the University College Dublin and the American Marketing Association
    • Tuominen, P. (1997e). Investor relationship marketing: A nordic school approach with preliminary findings from the finnish stock market, In T. Meenaghan (Ed.), Published on the CD-rom "New and Evolving Paradigms: The Emerging Future of Marketing" 12-15 June 1997, Dublin, Ireland (pp. 303-319. Dublin: CD-rom publications of the University College Dublin and the American Marketing Association.
    • (1997) "New and Evolving Paradigms: The Emerging Future of Marketing" 12-15 June 1997, Dublin, Ireland , pp. 303-319
    • Tuominen, P.1
  • 101
    • 0009146136 scopus 로고    scopus 로고
    • Investor relationship marketing: A theoretical framework and empirical evidence
    • D. Arnott, S. Bridgewater, et al., (Eds.), Publications of the University of Warwick. Coventry: Warwick Business School
    • Tuominen, P. (1997f). Investor relationship marketing: A theoretical framework and empirical evidence. In D. Arnott, S. Bridgewater, et al., (Eds.), 26th EMAC Conference Proceedings, Marketing: Progress, Prospects and Perspectives, Vol. 3, (pp. 1200-1219). Publications of the University of Warwick. Coventry: Warwick Business School.
    • (1997) 26th EMAC Conference Proceedings, Marketing: Progress, Prospects and Perspectives , vol.3 , pp. 1200-1219
    • Tuominen, P.1
  • 103
    • 0002894830 scopus 로고    scopus 로고
    • Interaction, relationships, and networks in business markets: An evolving perspective
    • Turnbull, P., Ford, D., & Cunningham, M. (1996). Interaction, relationships, and networks in business markets: An Evolving Perspective. Journal of Business and Industrial Marketing, 3-4, 44-62.
    • (1996) Journal of Business and Industrial Marketing , vol.3-4 , pp. 44-62
    • Turnbull, P.1    Ford, D.2    Cunningham, M.3
  • 104
    • 0002626642 scopus 로고
    • Bonding and commitment in buyer-seller relationships: A preliminary conceptualisation
    • Wilson, D., & Mummalaneni, V. (1986). Bonding and commitment in buyer-seller relationships: A preliminary conceptualisation. Industrial Marketing and Purchasing, 3, 44-58.
    • (1986) Industrial Marketing and Purchasing , vol.3 , pp. 44-58
    • Wilson, D.1    Mummalaneni, V.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.