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Marketing Science
Volumn 17, Issue 3, 1998, Pages 290-293
Does "Bait and Switch" really benefit consumers? Advancing the discussion
Author keywords

Bait and switch; Pricing; Promotion; Public policy
Indexed keywords

EID: 0032218133     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.17.3.290     Document Type: Article
Times cited : (9)
References (4)
  • 1
    • 0003185265 scopus 로고
    • Can bait and switch benefit customers?
    • Gerstner, E., J. D. Hess. 1990. Can bait and switch benefit customers? Marketing Sci. 9(2) 114-124.
    • (1990) Marketing Sci. , vol.9 , Issue.2 , pp. 114-124
    • Gerstner, E.1    Hess, J.D.2
  • 2
    • 0032218135 scopus 로고    scopus 로고
    • Yes, "bait and switch" really benefits consumers
    • Hess, J. D., E. Gerstner. 1998. Yes, "bait and switch" really benefits consumers. Marketing Sci. 17 (3) 283-289.
    • (1998) Marketing Sci. , vol.17 , Issue.3 , pp. 283-289
    • Hess, J.D.1    Gerstner, E.2
  • 3
    • 0346340309 scopus 로고
    • Theoretical modeling in marketing
    • Moorthy, K. S. 1993. Theoretical modeling in marketing. J. Marketing. 57 (April) 92-106.
    • (1993) J. Marketing , vol.57 , Issue.APRIL , pp. 92-106
    • Moorthy, K.S.1
  • 4
    • 0032218134 scopus 로고    scopus 로고
    • Does "bait and switch" really benefit consumers?
    • Wilkie, W., C. F. Mela, G. T. Gundlach. 1998. Does "bait and switch" really benefit consumers? Marketing Sci. 17 (3) 273-282.
    • (1998) Marketing Sci. , vol.17 , Issue.3 , pp. 273-282
    • Wilkie, W.1    Mela, C.F.2    Gundlach, G.T.3

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.