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Marketing Science
Volumn 17, Issue 3, 1998, Pages 283-289
Yes, "Bait and Switch" really benefits consumers
Author keywords

Bait and switch; Pricing; Promotion; Public policy
Indexed keywords

EID: 0032218135     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.17.3.283     Document Type: Article
Times cited : (13)
References (8)
  • 1
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    • (1994) Marketing Sci. , vol.13 , Issue.4 WINTER , pp. 3-22
    • Balachander, S.1    Farquhar, P.H.2
  • 2
    • 85107941462 scopus 로고
    • Costs and benefits of hardsell
    • Chu, W., E. Gerstner, J. D. Hess. 1995. Costs and benefits of hardsell. J. Marketing Res. 32 1 (February) 97-102.
    • (1995) J. Marketing Res. , vol.32 , Issue.1 FEBRUARY , pp. 97-102
    • Chu, W.1    Gerstner, E.2    Hess, J.D.3
  • 3
    • 0003185265 scopus 로고
    • Can bait and switch benefit consumers?
    • Gerstner, E., J. D. Hess. 1990. Can bait and switch benefit consumers? Marketing Sci. 9 2 (Spring) 114-124.
    • (1990) Marketing Sci. , vol.9 , Issue.2 SPRING , pp. 114-124
    • Gerstner, E.1    Hess, J.D.2
  • 4
    • 0010092716 scopus 로고
    • Demarketing as a differentiation strategy
    • -,-, W. Chu. 1993. Demarketing as a differentiation strategy. Marketing Letters 4 1 49-57.
    • (1993) Marketing Letters , vol.4 , Issue.1 , pp. 49-57
    • Chu, W.1
  • 5
    • 0001012689 scopus 로고
    • Loss leader pricing and rain check policy
    • Hess, J. D., E. Gerstner. 1987. Loss leader pricing and rain check policy. Marketing Sci. 6 4 (Fall) 358-374.
    • (1987) Marketing Sci. , vol.6 , Issue.4 FALL , pp. 358-374
    • Hess, J.D.1    Gerstner, E.2
  • 6
    • 84937295866 scopus 로고
    • Bait and switch
    • Lazear, E. P. 1995. Bait and switch. J. Political Economy 103 4 813-830.
    • (1995) J. Political Economy , vol.103 , Issue.4 , pp. 813-830
    • Lazear, E.P.1
  • 7
    • 0024763474 scopus 로고
    • Marketing and its discontents
    • November/December
    • Star, S. 1989. Marketing and its discontents. Harvard Business Rev. (November/December) 148-154.
    • (1989) Harvard Business Rev. , pp. 148-154
    • Star, S.1
  • 8
    • 0032218134 scopus 로고    scopus 로고
    • Does "bait and switch" really benefit consumers?
    • Wilkie, W. L., C. F. Mela, G. T. Gundlach. 1998. Does "bait and switch" really benefit consumers? Marketing Sci. 17 (this issue), 273-282.
    • (1998) Marketing Sci. , vol.17 , Issue.THIS ISSUE , pp. 273-282
    • Wilkie, W.L.1    Mela, C.F.2    Gundlach, G.T.3

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.