Filling the gap: Extending the international product life cycle to emerging economies

Journal of Global Marketing

Volumn 13, Issue 4, 2000, Pages 29-51

  Lau, Ho Fuk ^a   Kwok, Chuck C Y ^b   Chan, Chi Fai ^a  

^a CHINESE UNIVERSITY OF HONG KONG   (Hong Kong)

^b UNIVERSITY OF SOUTH CAROLINA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0003148096     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1300/J042v13n04_03     Document Type: Article

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