Internationalization of domestic product life cycles : An exploration of causality

International Marketing Review

Volumn 14, Issue 1, 1997, Pages 75-87

  Jacobs, Laurence W ^a   Wills, James R ^a   Samli, A Coskun ^b   Bullard, William R ^a  

^a UNIVERSITY OF HAWAII   (United States)

^b UNIVERSITY OF NORTH FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040833989     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651339710159224     Document Type: Article

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