The effect of concept formulation on concept test scores

Journal of Product Innovation Management

Volumn 21, Issue 6, 2004, Pages 389-400

  Lees, Gavin ^a   Wright, Malcolm ^a  

^a MASSEY UNIVERSITY   (New Zealand)

Author keywords

[No Author keywords available]

Indexed keywords

CONCEPT FORMULATION; CONCEPT TESTING; MOCK ADVERTIZEMENT; TEST SCORES;

COSTS; CUSTOMER SATISFACTION; DECISION MAKING; FEEDBACK; INDUSTRIAL ECONOMICS; SOFTWARE PROTOTYPING; SURVEYING;

PRODUCT DEVELOPMENT;

EID: 9244227938     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.0737-6782.2004.00093.x     Document Type: Article

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