Branding the Games: Commercialism and the Olympic City

Olympic Cities: 2012 and the Remaking of London

Volumn , Issue , 2017, Pages 43-71

  MacRury, Iain ^a  

^a UNIVERSITY OF EAST LONDON   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85144432372     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781315247748-12     Document Type: Chapter

References (52)

1. Adiba, P. (2005) ‘Reaching Olympian Heights’ in ‘Perfect Match: Why Does Business Love Sport’, special issue of Spectra: The Journal of the Management Consultancies Association, http://www.mca.org.uk/mca/pdf/spectra%20pdf.pdf: 18-19.
2. Barney, R.K., Wenn, S.R. and Martyn, S, G., (2004) Selling the Five Rings: The International Olympic Committee and the Rise of Olympic Commercialism, Salt Lake City: University of Utah Press.
3. Birchall, J. (2008) ‘Nike Plans Olympic Ad Blitz’, Financial Times, 1 July.
4. Boltanski, L. and Chiapello, E (2005) The New Spirit of Capitalism, London:Verso.
5. Buchanan, R. (1992) ‘Higher, Faster, Farther’, Adweek, 10 August, 20-21.
6. Burbank, M.J., Andranovich, G.D. and Heying, C.H. (2001) Olympic Dreams:The Impact of Mega-Events on Local Politics, Boulder, CO: Lynne Rienner.
7. Challip, L. (2000) ‘Polysemy and Olympic Audiences: Lessons for Sports Marketing’, Barcelona: Centre d’Estudis Olímpics UAB, http://olympicstudies.uab.es/pdf/wp097_eng.pdf>.
8. Chappelet, J. and Kubler-Mabbott, B. (2008) The International Olympic Committee and the Olympic System, London: Routledge.
9. Crimmins, J. and Horn, M. (1996) ‘Sponsorship: From Management Ego Trip to Marketing Success’, Journal of Advertising Research 36:11.
10. DaCosta, L. (2002) Olympic Studies, Rio de Janeiro: Gamma Filho Press.
11. Department for Culture, Media and Sport (DCMS) (2008) ‘Before, During and After: Making the Most of the 2012 Games’, 9 December. http://www. culture.gov.uk/reference_library/media_releases/5667.aspx/.
12. Donaton, S. (2004) Madison and Vine: Why the Entertainment and Advertising Industries Must Converge to Survive, New York: McGraw Hill.
13. Douglas, M. (1966/2005) Purity and Danger, London: Routledge.
14. Holt, D. (2004) How Brands Become Icons: The Principles of Cultural Branding, Cambridge, MA: Harvard University Press.
15. IOC (2008) Olympic Marketing Fact File, Lausanne: IOC.
16. Klein, N. (2000) No Logo, London: Flamingo.
17. Latour, B. (1996) ‘On Interobjectivity’, Mind, Culture, and Activity: An International Journal 3(4): 228-45.
18. Lenskyj, H.J. (2002) The Best Olympics Ever? Social Impacts of Sydney 2000, Albany, NY: State University of New York Press.
19. LOCOG (2007a) Brand Protection: Businesses-What You Need to Know, London: LOCOG.
20. LOCOG (2007b) Brand Protection: Non-commercial Organisations-What You Need to Know, London: LOCOG.
21. Lury, C. (2004) Brands: The Logos of the Global Economy, New York:Routledge.
22. MacAloon, J (2008) '“Legacy” and Managerial/Magical Discourse in Contemporary Olympic Affairs’, paper presented at The International Journal of the History of Sport Conference Olympic Legacies, 29-30 March, St Antony’s College, Oxford.
23. Maguire, J., Barnard, S., Butler, K. and Golding P. (2008) ‘Celebrate Humanity or Consumers?: A Critical Evaluation of a Brand in Motion’, paper presented at The International Journal of the History of Sport Conference Olympic Legacies, 29-30 March, St Antony’s College, Oxford.
24. Mail Online (2007) ‘Now Olympic logo is under fire for triggering migraines’, June, http://www.dailymail.co.uk/news/article-460205/Now-Olympic-logotriggering-migraines.html.
25. Matthews, V. (2008) ‘Asian Challenger Brands in the US Beer Market’, WARC Online, WARC.com, February.
26. McAllister, M.P. (1997) ‘Sponsorship, Globalisation and the Summer Olympics’, in Frith, K (ed.) Undressing the Ad: Reading Culture in Advertising, New York: Peter Lang.
27. Meenaghan, T. (1994) ‘Point of View: Ambush Marketing: Immoral or Imaginative Practice?', Journal of Advertising Research, September/October: 77-88.
28. Miyazaki, A.D. and Morgan, A.G. (2001) ‘Assessing Market Value of Event Sponsoring: Corporate Olympic Sponsorships’, Journal of Advertising Research 41(9): 9-15.
29. nef (2008) ‘Fool’s Gold: How the 2012 Olympics is Selling East London Short, and a 10 Point Plan for a More Positive Local Legacy’, http://www.new economics.org/gen/uploads/qdleej550fu2dr55vp3jhcin23042008185548. pdf.
30. Olins, W. (2003) On Brand, London: Thames and Hudson.
31. Paviit, J. (2001) ‘In Goods We Trust?', in Pavitt, J. (ed.) Brand.new, London:Victoria and Albert Museum.
32. Phillipson, M. (2005) ‘Jumping on the Brandwagon’ in ‘Perfect Match: Why Does Business Love Sport’, special issue of Spectra: The Journal of the Management Consultancies Association, http://www.mca.org.uk/mca/pdf/spectra%20pdf.pdf: 13-15.
33. Pound, D. (2004) Inside the Olympics, London: Wiley
34. Poynter, G. (2006) ‘From Beijing to Bow Bells: Measuring the Olympics Effect’, London East Research Institute Working Paper in Urban Studies.
35. Preuss, H. (2004) The Economics of Staging the Olympics, Cheltenham:Edward Elgar.
36. Preuss, H. (2007) ‘The Conceptualisation and Measurement of Mega Sport Event Legacies’, Journal of Sport and Tourism 12(3-4), August-November:207-27.
37. Roberts, K. (2004) Lovemarks: The Future Beyond Brands, London:Powerhouse.
38. Sandler, D.M. and Shani, D. (1993) ‘Sponsorship and the Olympic Games: the Consumer Perspective’, Sport Marketing Quarterly 2(3): 38-43.
39. Savan, L. (1994) The Sponsored Life: Ads, TV and American Culture, Philadelphia, PA: Temple University Press.
40. Shani, D. and Sandler, D. (1992) ‘Sponsorship-An Empirical Investigation of Consumer Attitudes’, presented at ESOMAR Sponsorship Research Seminar, in conjunction with Sponsorship Europe '92, Monte Carlo, Monaco, 2-4 December.
41. Smith, A. and Westerbeek, H. (2005) ‘Review: Leadership Lessons from Sport’ in ‘Perfect Match: Why Does Business Love Sport’, special issue of Spectra: The Journal of the Management Consultancies Association, http://www.mca.org.uk/mca/pdf/spectra%20pdf.pdf: 63-4.
42. Sorrell, M. (2008) ‘The Power of Brands’, Admap, China supplement, February.
43. Sorrell, M. (2007) ‘Exciting Times’, Admap, China Supplement, February.
44. Stipp, H. (1998) ‘The Impact of Olympic Sponsorship on Corporate Image’, International Journal of Advertising 17(1): 75-87.
45. Stipp, H. and Schiavone, N.P. (1996), ‘Modeling the Impact of Olympic Sponsorship on Corporate Image’, Journal of Advertising Research 36(4):22-7.
46. Spectra (2005) ‘Perfect Match: Why Does Business Love Sport’, special issue of Spectra: The Journal of the Management Consultancies Association, http://www.mca.org.uk/mca/pdf/spectra%20pdf.pdf.
47. SportBusiness International (2007) ‘Visa Europe-Team Visa: Torino 2006 Olympic and Paralympic Winter Games Leveraging Campaign’, Sponsorship works 2007/www.sportbusiness.com.
48. Tomlinson, A. (2005) ‘The Commercialization of the Olympics: Cities, Corporations, and the Olympic Commodity’, in Young, K. and Wamsley, K. (eds) The Global Olympics: Historical and Sociological Studies of the Modern Games. Research in the Sociology of Sport (3), London: JAI Press.
49. Toohey, K. and Veal, A.J. (2007) The Olympic Games: A Social Science Perspective, 2nd edn, Wallingford: Cabi.
50. Wakerley, M.J. (2005) ‘Exchanging the Office for the Olympics’, in ‘Perfect Match: Why Does Business Love Sport’, special issue of Spectra: The Journal of the Management Consultancies Association, http://www.mca. org.uk/mca/pdf/spectra%20pdf.pdf: 8-9.
51. Whitson, D. (2004) ‘Bringing the World to Canada: The Periphery of the Centre’, Third World Quarterly 25: 1215-32.
52. Wolf, M. (1999) The Entertainment Economy: How Mega-Media Forces are Transforming Our Lives, New York: Times Books, Random House.