Frontiers of Big Data Business Analytics: Patterns and Cases in Online Marketing

Big Data and Business Analytics

Volumn , Issue , 2016, Pages 43-67

  Zhao, Daqing ^a  

^a Askcom   (United States)

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[No Author keywords available]

Indexed keywords

EID: 85136426852     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1201/b14700-8     Document Type: Chapter

References (13)

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3. Dean, J., and S. Ghemawat (2004). “MapReduce: Simplified Data Processing on Large Clusters.” OSDI’04: Sixth Symposium on Operating System Design and Implementation, San Francisco, CA, December.
4. Dumbill, E. (2012). “What Is Big Data? An Introduction to the Big Data Landscape.” January 11, 2012. Retrieved from http://radar.oreilly.com.
5. Dyche, J. (2007). “BI Adoption Evolves.” Retrieved from http://www.baseline-consulting.com.
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7. Hardy, Q. (2012). “Data Analytics Company Finds Fraud Is a Friend.” New York Times. January 19, 2012. Retrieved from http://www.nytimes.com.
8. Hilbert, M., and P. López (2011). “The World’s Technological Capacity to Store, Communicate, and Compute Information.” Science 332: 60-65.
9. Norvig, P. (2011). “The Unreasonable Effectiveness of Data.” October 11, 2011. Retrieved from http://www.youtube.com.
10. Paulk, M.C., B. Curtis, et al. (1993). “Capability Maturity Model for Software, Version 1.1.” Retrieved from http://www.sei.cmu.edu.
11. Siegler, M.G. (2010). “Eric Schmidt: Every 2 Days We Create as Much Information as We Did Up to 2003.” August 4, 2010. Retrieved from http://techcrunch.com. For more discussions on the topic, see Hilbert and López (2011).
12. Steel, M., and D. Penny (2010). “Origins of Life: Common Ancestry Put to the Test.” Nature 465: 168-169.
13. Zhao, D. (2009). “The University of Phoenix Wins Big with SAS Grid Computing.” SAS Global Forum 2009, Washington, DC. Retrieved from http://support.sas.com.